{"id":70524,"date":"2026-11-13T01:25:03","date_gmt":"2026-11-13T01:25:03","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=70524"},"modified":"2026-11-13T01:27:02","modified_gmt":"2026-11-13T01:27:02","slug":"emirates-obtiene-el-oro-en-los-global-performance-marketing-awards-2026","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/emirates-obtiene-el-oro-en-los-global-performance-marketing-awards-2026\/","title":{"rendered":"Emirates obtiene el oro en los Global Performance Marketing Awards 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70524\" class=\"elementor elementor-70524\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cf1d20 elementor-section-boxed elementor-section-height-default elementor-section-height-default 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emirates obtiene el oro en los Global Performance Marketing Awards 2026<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e04cc1f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3e04cc1f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"685\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/11\/emirates-wins-gold-at-2026-global-performance-marketing-awards-12112026-1024x685.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/11\/emirates-wins-gold-at-2026-global-performance-marketing-awards-12112026-1024x685.jpg 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/11\/emirates-wins-gold-at-2026-global-performance-marketing-awards-12112026-300x201.jpg 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/11\/emirates-wins-gold-at-2026-global-performance-marketing-awards-12112026-768x514.jpg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/11\/emirates-wins-gold-at-2026-global-performance-marketing-awards-12112026-1536x1027.jpg 1536w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/11\/emirates-wins-gold-at-2026-global-performance-marketing-awards-12112026-920x615.jpg 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/11\/emirates-wins-gold-at-2026-global-performance-marketing-awards-12112026-230x154.jpg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/11\/emirates-wins-gold-at-2026-global-performance-marketing-awards-12112026-350x234.jpg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/11\/emirates-wins-gold-at-2026-global-performance-marketing-awards-12112026-480x321.jpg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/11\/emirates-wins-gold-at-2026-global-performance-marketing-awards-12112026-200x134.jpg 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/11\/emirates-wins-gold-at-2026-global-performance-marketing-awards-12112026.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16dee8c elementor-widget elementor-widget-spacer\" data-id=\"16dee8c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-675ae3c3 elementor-widget elementor-widget-text-editor\" data-id=\"675ae3c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul>\n<li><strong><em>Ganadora de la primera edici\u00f3n en la categor\u00eda \u201cMejor campa\u00f1a de viajes, ocio y experiencias\u201d<\/em><\/strong><\/li>\n<li><strong><em>Reconocida por la transformaci\u00f3n de su programa de afiliados en la regi\u00f3n de Asia-Pac\u00edfico<\/em><\/strong><\/li>\n<li><strong><em>El marketing de resultados (performance marketing) es un motor fundamental para el crecimiento de la base de clientes de Emirates<\/em><\/strong><\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8027211 elementor-widget elementor-widget-text-editor\" data-id=\"8027211\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Emirates ha obtenido el oro en la categor\u00eda inaugural de \u201cMejor campa\u00f1a de viajes, ocio y experiencias\u201d (Best Travel, Leisure &amp; Experience Campaign) en los Global Performance Marketing Awards 2026.<\/p>\n<p>Emirates se ha convertido en la primera ganadora de este galard\u00f3n gracias a la transformaci\u00f3n de su programa de marketing de afiliados en la regi\u00f3n de Asia-Pac\u00edfico (APAC), uno de los mercados de viajes m\u00e1s competitivos del mundo, donde agencias de viajes online, aerol\u00edneas y agentes de viajes compiten por los mismos socios afiliados.<\/p>\n<p>La aerol\u00ednea reestructur\u00f3 su programa de marketing de afiliados, pasando de un enfoque basado en un gran volumen de colaboradores a una base de socios seleccionados que ofrecen un mayor rendimiento sin sacrificar la eficiencia. Asimismo, fortaleci\u00f3 las relaciones directas, prioriz\u00f3 las inversiones con mayor impacto y ampli\u00f3 su red hacia nuevas categor\u00edas de socios afiliados. Como resultado, los ingresos generados por el marketing de resultados en la regi\u00f3n de Asia-Pac\u00edfico aumentaron un 31% en un solo a\u00f1o.<\/p>\n<p>En Emirates, el marketing de resultados funciona como un motor estrat\u00e9gico para el crecimiento de la clientela, y no solo como un canal de marketing m\u00e1s. Un equipo interno de especialistas combina su experiencia en el sector con anal\u00edtica avanzada, modelos de atribuci\u00f3n, conocimiento del cliente y datos propios (first-party data) de gran valor, manteniendo siempre el foco en generar ingresos adicionales, mejorar la calidad de los clientes y aumentar su valor a lo largo de toda su relaci\u00f3n con la compa\u00f1\u00eda (lifetime value).<\/p>\n<p>Boutros Boutros, vicepresidente ejecutivo de Comunicaci\u00f3n Corporativa, Marketing y Marca de Emirates Group, se\u00f1al\u00f3: <em>\u201cNos enorgullece haber sido reconocidos en los Global Performance Marketing Awards. Este galard\u00f3n subraya el compromiso del equipo por generar un valor real tanto para nuestros clientes como para la empresa. El marketing basado en resultados (*performance marketing*) es un motor fundamental de crecimiento comercial para Emirates; el enfoque riguroso del equipo, basado en datos y combinado con una automatizaci\u00f3n inteligente, aporta un valor sustancial a la compa\u00f1\u00eda. Su \u00e9xito se sustenta en una estrategia clara, objetivos bien definidos y una ejecuci\u00f3n disciplinada, lo que nos ha permitido mejorar tanto la calidad de nuestras reservas como los resultados de ingresos en la regi\u00f3n de Asia-Pac\u00edfico (APAC). Es un beneficio mutuo; \u00a1felicidades a todos los equipos involucrados!\u201d<\/em>.<\/p>\n<h6><strong>El marketing de resultados de Emirates: un resumen<\/strong><\/h6>\n<p>Un equipo central en Dub\u00e1i se encarga del marketing de afiliados, la b\u00fasqueda de pago (paid search) y los metabuscadores, con el apoyo de m\u00e1s de 60 colegas especializados en marketing digital y cientos de socios en todo el mundo. En conjunto, estos tres canales generan m\u00e1s de un tercio de los nuevos clientes captados a trav\u00e9s de emirates.com.<\/p>\n<p>El equipo gestiona la estrategia y la ejecuci\u00f3n de m\u00e1s de 5.000 campa\u00f1as activas de forma permanente (always-on) a nivel global, abarcando motores de b\u00fasqueda, sitios web de b\u00fasqueda de vuelos y socios de marketing de afiliados. El uso de grandes vol\u00famenes de datos (big data) provenientes de estos socios impulsa este sistema de campa\u00f1as continuas y orienta las decisiones de inversi\u00f3n estrat\u00e9gica, dando soporte a m\u00e1s de 4.000 rutas en 80 mercados.<\/p>\n<p>Un alto grado de automatizaci\u00f3n y procesos rigurosos permiten al equipo operar a esta escala, garantizando al mismo tiempo la coherencia en la toma de decisiones. Adem\u00e1s, especialistas dedicados a cada disciplina aseguran una ejecuci\u00f3n y una gobernanza de primer nivel.<\/p>\n<p>Gracias a sus alianzas exclusivas, Emirates puede introducir en el mercado soluciones publicitarias pioneras y l\u00edderes en el sector.<\/p>\n<h6><strong>Sobre los premios<\/strong><\/h6>\n<p>Los Global Performance Marketing Awards reconocen el trabajo que impulsa un crecimiento medible en el \u00e1mbito del marketing de resultados y de alianzas, destacando los esfuerzos colaborativos entre marcas, agencias, editores y plataformas tecnol\u00f3gicas. Las candidaturas son evaluadas de forma independiente por un jurado compuesto por diversos profesionales de alto nivel \u2014procedentes de marcas, agencias y medios\u2014, quienes valoran cada propuesta en funci\u00f3n de su claridad estrat\u00e9gica, calidad de ejecuci\u00f3n, colaboraci\u00f3n entre socios e impacto comercial cuantificable.<\/p>\n<p>Este reciente reconocimiento se suma a la nominaci\u00f3n de Emirates en los Global Search Awards, en la categor\u00eda de \u201cMejor uso de la b\u00fasqueda\u201d (sector de viajes y ocio).<\/p>\n<p><strong>Prensa Emirates <\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eed5e13 elementor-widget elementor-widget-spacer\" data-id=\"2eed5e13\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-6ebc3b3e elementor-section-stretched footerpagina animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"6ebc3b3e\" data-element_type=\"section\" id=\"footerpagina\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-56b7d7e8\" data-id=\"56b7d7e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-407a72e8 elementor-widget elementor-widget-spacer\" data-id=\"407a72e8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75c9ae65 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"75c9ae65\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Cont\u00e1ctanos:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-72fc65a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"72fc65a3\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4d838bcd\" data-id=\"4d838bcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d8cc53f elementor-widget elementor-widget-text-editor\" data-id=\"7d8cc53f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span style=\"color: #0095d9;\">Bogot\u00e1 \u2013 Colombia<br \/>Tel\u00e9fono:<\/span><br \/>+57 601 5213937<br \/><span style=\"color: #0095d9;\">M\u00f3vil:<\/span><br \/><span class=\"selectable-text copyable-text\">+57 (322) 4548248<\/span><span class=\"selectable-text copyable-text\"> \/ USA: <\/span><span class=\"selectable-text copyable-text\">+1 305 7717007<\/span><br \/>Email: info<span style=\"color: #0095d9;\">@<\/span>AeroErmo.com<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div 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data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">men\u00fa:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-44062d2b elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"44062d2b\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7a8f77\" data-id=\"7a8f77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fa1ee2c elementor-widget elementor-widget-text-editor\" data-id=\"7fa1ee2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/\">HOME<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/quienes-somos\">SOBRE NOSOTROS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/nuestras-ediciones\">EDICIONES<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/eventos\/\">EVENTOS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/media-kit\">MEDIA KIT<\/a><br \/><a style=\"color: white; font-size: 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data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67d39aba elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"67d39aba\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">VISITA NUESTRAS REDES:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-21bfdfd1 elementor-section-content-top elementor-hidden-tablet 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