{"id":68619,"date":"2026-09-23T00:03:17","date_gmt":"2026-09-23T00:03:17","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=68619"},"modified":"2026-09-23T00:04:19","modified_gmt":"2026-09-23T00:04:19","slug":"la-ia-cambia-la-forma-de-viajar-de-los-viajeros-colombianos-el-68-ya-la-ha-utilizado","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/la-ia-cambia-la-forma-de-viajar-de-los-viajeros-colombianos-el-68-ya-la-ha-utilizado\/","title":{"rendered":"La IA cambia la forma de viajar de los viajeros colombianos: el 68% ya la ha utilizado"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"68619\" class=\"elementor elementor-68619\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7462d66b elementor-section-boxed 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La IA cambia la forma de viajar de los viajeros colombianos: el 68% ya la ha utilizado<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215db1a5 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"215db1a5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Booking-Viajes-con-IA-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Booking-Viajes-con-IA-1024x683.jpg 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Booking-Viajes-con-IA-300x200.jpg 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Booking-Viajes-con-IA-768x512.jpg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Booking-Viajes-con-IA-920x613.jpg 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Booking-Viajes-con-IA-230x153.jpg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Booking-Viajes-con-IA-350x233.jpg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Booking-Viajes-con-IA-480x320.jpg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Booking-Viajes-con-IA-200x133.jpg 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Booking-Viajes-con-IA.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f34f66 elementor-widget elementor-widget-spacer\" data-id=\"0f34f66\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16410064 elementor-widget elementor-widget-text-editor\" data-id=\"16410064\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>En un momento en el que la tecnolog\u00eda est\u00e1 transformando desde c\u00f3mo se elige un destino hasta lo que se hace una vez all\u00ed, el D\u00eda Mundial del Turismo, que se conmemora cada 27 de septiembre, abre la conversaci\u00f3n sobre una nueva forma de planear y viajar con inteligencia artificial.<\/p>\n<p>En Colombia, la IA ya comienza a ocupar un lugar relevante en ese proceso: de acuerdo con la encuesta de Viajes y Sostenibilidad de Booking.com, el 67,9% de los viajeros colombianos encuestados afirma haber utilizado herramientas de IA para planear o durante un viaje. Los datos muestran que su uso va m\u00e1s all\u00e1 de buscar inspiraci\u00f3n. Entre los viajeros colombianos que ya han utilizado IA al viajar, el 51,4% la consulta para encontrar recomendaciones locales, como restaurantes, actividades o barrios menos tur\u00edsticos, mientras que el 50,5% la utiliza para comparar precios u ofertas.<\/p>\n<p><em>\u201cLa IA est\u00e1 abriendo nuevas posibilidades para que cada persona pueda tomar decisiones m\u00e1s informadas a lo largo de su viaje. Lo interesante no es solamente que los viajeros la est\u00e1n incorporando, sino para qu\u00e9 la est\u00e1n utilizando: encontrar experiencias locales, explorar alternativas m\u00e1s sostenibles o descubrir nuevas formas de vivir un destino. Esta evoluci\u00f3n tambi\u00e9n nos invita a pensar en c\u00f3mo la innovaci\u00f3n puede seguir haciendo que viajar sea m\u00e1s f\u00e1cil y, al mismo tiempo, m\u00e1s conectado con los lugares que visitamos\u201d,<\/em> mencion\u00f3 Leopoldo P\u00e9rez, Regional Manager para M\u00e9xico, Caribe, Centroam\u00e9rica y Colombia de Booking.com.<\/p>\n<p>La tecnolog\u00eda tambi\u00e9n est\u00e1 ayudando a los viajeros a explorar alternativas vinculadas con el destino y sus comunidades. El 41,1% de quienes utilizan IA para sus viajes la emplea para encontrar tours y actividades operados localmente, uno de los usos que m\u00e1s destaca entre los viajeros colombianos.<\/p>\n<p>A esto se suma el inter\u00e9s por utilizar la tecnolog\u00eda para tomar decisiones relacionadas con el impacto del viaje. El 35,4% recurre a la IA para encontrar opciones de alojamiento m\u00e1s sostenibles, el 34,5% para identificar \u00e9pocas del a\u00f1o menos concurridas para visitar un destino y el 31,5% para descubrir opciones de transporte m\u00e1s sostenibles.<\/p>\n<p>Los resultados reflejan una transformaci\u00f3n que cobra especial relevancia en el marco del D\u00eda Mundial del Turismo: la IA empieza a acompa\u00f1ar distintas etapas de la experiencia, desde comparar alternativas hasta descubrir qu\u00e9 hacer una vez en el destino.<\/p>\n<p>M\u00e1s que reemplazar la exploraci\u00f3n que hace parte de viajar, estos usos muestran c\u00f3mo la tecnolog\u00eda puede convertirse en una herramienta para filtrar informaci\u00f3n y encontrar alternativas que respondan a los intereses de cada persona, ya sea al buscar una mejor oferta, descubrir un restaurante local o identificar una \u00e9poca menos concurrida para visitar un destino. Aunque la tecnolog\u00eda puede ayudar a encontrar el camino, al final, cada viaje sigue estando en manos de quien lo vive.<\/p>\n<p><strong>Prensa Booking.com <\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a994cc elementor-widget elementor-widget-spacer\" data-id=\"35a994cc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-1c0a4714 elementor-section-stretched footerpagina animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"1c0a4714\" data-element_type=\"section\" id=\"footerpagina\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-673651b3\" data-id=\"673651b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d66e7e elementor-widget elementor-widget-spacer\" data-id=\"5d66e7e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390a3c8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"390a3c8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Cont\u00e1ctanos:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-226f20ad elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"226f20ad\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5676d397\" data-id=\"5676d397\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1618b9d3 elementor-widget elementor-widget-text-editor\" data-id=\"1618b9d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span style=\"color: #0095d9;\">Bogot\u00e1 \u2013 Colombia<br \/>Tel\u00e9fono:<\/span><br \/>+57 601 5213937<br \/><span style=\"color: #0095d9;\">M\u00f3vil:<\/span><br \/><span class=\"selectable-text copyable-text\">+57 (322) 4548248<\/span><span class=\"selectable-text copyable-text\"> \/ USA: <\/span><span class=\"selectable-text copyable-text\">+1 305 7717007<\/span><br \/>Email: info<span style=\"color: #0095d9;\">@<\/span>AeroErmo.com<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2cba16fa\" data-id=\"2cba16fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-799190d4 elementor-widget elementor-widget-spacer\" data-id=\"799190d4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcf3a88 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fcf3a88\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">men\u00fa:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d29cc88 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"d29cc88\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ed2412c\" data-id=\"5ed2412c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49c6b2e0 elementor-widget elementor-widget-text-editor\" data-id=\"49c6b2e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/\">HOME<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/quienes-somos\">SOBRE NOSOTROS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/nuestras-ediciones\">EDICIONES<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/eventos\/\">EVENTOS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/media-kit\">MEDIA KIT<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/contacto\">CONTACTO<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-389fddc\" data-id=\"389fddc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59c52c7 elementor-widget elementor-widget-text-editor\" data-id=\"59c52c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/blog\">NOTICIAS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/media-kit\/\">PUBLICIDAD<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/suscribase\/\">SUSCRIBASE<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/wp-admin\">INICIAR SESI\u00d3N<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6ed02cc9\" data-id=\"6ed02cc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c4a34c5 elementor-widget elementor-widget-spacer\" data-id=\"6c4a34c5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-29189547 elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"29189547\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-57898e2\" data-id=\"57898e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b48cc6b elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1b48cc6b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">VISITA NUESTRAS REDES:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-98e158e elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"98e158e\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div 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