{"id":68463,"date":"2026-09-17T03:26:37","date_gmt":"2026-09-17T03:26:37","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=68463"},"modified":"2026-09-17T03:30:16","modified_gmt":"2026-09-17T03:30:16","slug":"el-dorado-es-tuyo-cuidalo-la-campana-que-promueve-un-nuevo-sentido-de-pertenencia-en-la-principal-terminal-aerea-del-pais","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/el-dorado-es-tuyo-cuidalo-la-campana-que-promueve-un-nuevo-sentido-de-pertenencia-en-la-principal-terminal-aerea-del-pais\/","title":{"rendered":"&#8216;\u00a1El Dorado es tuyo!, cu\u00eddalo&#8217;: la campa\u00f1a que promueve un nuevo sentido de pertenencia en la principal terminal a\u00e9rea del pa\u00eds"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"68463\" class=\"elementor elementor-68463\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b6ce7d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal\" data-id=\"5b6ce7d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d3b0901\" data-id=\"3d3b0901\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50c5751d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"50c5751d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">'\u00a1El Dorado es tuyo!, cu\u00eddalo': la campa\u00f1a que promueve un nuevo sentido de pertenencia en la principal terminal a\u00e9rea del pa\u00eds<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3560e5 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7d3560e5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img 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https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Aeropuerto-El-Dorado-El-Dorado-es-tuyo-cuidalo-350x197.jpeg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Aeropuerto-El-Dorado-El-Dorado-es-tuyo-cuidalo-480x270.jpeg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Aeropuerto-El-Dorado-El-Dorado-es-tuyo-cuidalo-200x113.jpeg 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Aeropuerto-El-Dorado-El-Dorado-es-tuyo-cuidalo.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e131f8 elementor-widget elementor-widget-spacer\" data-id=\"6e131f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78be4f3 elementor-widget elementor-widget-image-gallery\" data-id=\"78be4f3\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-68463 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"78be4f3\" data-elementor-lightbox-title=\"Aeropuerto El Dorado - El Dorado es tuyo cuidalo 2\" href='https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Aeropuerto-El-Dorado-El-Dorado-es-tuyo-cuidalo-2.jpeg'><img width=\"150\" height=\"150\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Aeropuerto-El-Dorado-El-Dorado-es-tuyo-cuidalo-2-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Aeropuerto-El-Dorado-El-Dorado-es-tuyo-cuidalo-2-150x150.jpeg 150w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Aeropuerto-El-Dorado-El-Dorado-es-tuyo-cuidalo-2-100x100.jpeg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"78be4f3\" data-elementor-lightbox-title=\"Aeropuerto El Dorado - El Dorado es tuyo cuidalo 3\" href='https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Aeropuerto-El-Dorado-El-Dorado-es-tuyo-cuidalo-3.jpeg'><img width=\"150\" height=\"150\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Aeropuerto-El-Dorado-El-Dorado-es-tuyo-cuidalo-3-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Aeropuerto-El-Dorado-El-Dorado-es-tuyo-cuidalo-3-150x150.jpeg 150w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Aeropuerto-El-Dorado-El-Dorado-es-tuyo-cuidalo-3-100x100.jpeg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"78be4f3\" data-elementor-lightbox-title=\"Aeropuerto El Dorado - El Dorado es tuyo cuidalo 4\" href='https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Aeropuerto-El-Dorado-El-Dorado-es-tuyo-cuidalo-4.jpeg'><img width=\"150\" height=\"150\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Aeropuerto-El-Dorado-El-Dorado-es-tuyo-cuidalo-4-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Aeropuerto-El-Dorado-El-Dorado-es-tuyo-cuidalo-4-150x150.jpeg 150w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/09\/Aeropuerto-El-Dorado-El-Dorado-es-tuyo-cuidalo-4-100x100.jpeg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb91e5 elementor-widget elementor-widget-spacer\" data-id=\"4cb91e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-610e38c elementor-widget elementor-widget-text-editor\" data-id=\"610e38c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul>\n<li><strong><em>El 45% de pasajeros a\u00e9reos que se movieron en el pa\u00eds durante el 2025 pasaron por el aeropuerto El Dorado; por eso, es necesario poner en pr\u00e1ctica una estrategia permanente de cultura ciudadana enfocada en las salas de espera y \u00e1rea p\u00fablica del aeropuerto.<\/em><\/strong><\/li>\n<li><strong><em>La campa\u00f1a combina se\u00f1alizaci\u00f3n en pantallas, contenido en redes sociales y activaciones en vivo con personajes tipo clown que corrigen de forma l\u00fadica comportamientos como el volumen alto en dispositivos sin aud\u00edfonos, poner las maletas en las sillas, no hacer las filas, el aseo en los ba\u00f1os, entre otros.<\/em><\/strong><\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-419931a1 elementor-widget elementor-widget-text-editor\" data-id=\"419931a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>En la terminal a\u00e9rea conviven a diario cientos de miles de viajeros, familias, adultos mayores y turistas. Con el objetivo de promover un nuevo sentido de pertenencia y cuidado, el aeropuerto lanza \u2018\u00a1El Dorado es tuyo!, cu\u00eddalo\u2019, una campa\u00f1a permanente de cultura ciudadana.<\/p>\n<p>La estrategia parte de situaciones cotidianas que afectan la experiencia de viaje: escuchar audios sin aud\u00edfonos, usar los asientos para maletas mientras otros esperan de pie, poner los pies sobre el mobiliario o dejar basura en el piso, son comportamientos comunes en espacios de alta afluencia, pero que se agudizan en un aeropuerto.<\/p>\n<p><strong>La campa\u00f1a se activar\u00e1 en tres frentes:<\/strong><\/p>\n<ul>\n<li><strong>Se\u00f1alizaci\u00f3n y pantallas<\/strong> en salas de espera con mensajes pedag\u00f3gicos y directos sobre el uso de aud\u00edfonos, el manejo del equipaje y el cuidado del mobiliario.<\/li>\n<li><strong>Contenido en redes sociales<\/strong> con piezas y video que refuerzan los mismos mensajes hacia quienes planean su viaje antes de llegar a la terminal.<\/li>\n<li><strong>Activaciones en vivo<\/strong> con personajes tipo clown que recorrer\u00e1n la terminal interviniendo de forma pedag\u00f3gica y amable cuando identifiquen alguno de estos comportamientos, buscando generar recordaci\u00f3n a trav\u00e9s del humor.<\/li>\n<\/ul>\n<p>Con esta campa\u00f1a, El Dorado busca que la cultura ciudadana avance al mismo ritmo que el crecimiento de pasajeros del aeropuerto, en un momento en que la terminal trabaja simult\u00e1neamente en optimizar su capacidad actual y en preparar su ampliaci\u00f3n de largo plazo.<\/p>\n<p><strong>Prensa Aeropuerto El Dorado<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7051a2 elementor-widget elementor-widget-spacer\" data-id=\"5b7051a2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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elementor-element-1bf5313a elementor-widget elementor-widget-text-editor\" data-id=\"1bf5313a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span style=\"color: #0095d9;\">Bogot\u00e1 \u2013 Colombia<br \/>Tel\u00e9fono:<\/span><br \/>+57 601 5213937<br \/><span style=\"color: #0095d9;\">M\u00f3vil:<\/span><br \/><span class=\"selectable-text copyable-text\">+57 (322) 4548248<\/span><span class=\"selectable-text copyable-text\"> \/ USA: <\/span><span class=\"selectable-text copyable-text\">+1 305 7717007<\/span><br \/>Email: info<span style=\"color: #0095d9;\">@<\/span>AeroErmo.com<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div 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elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d768ce6 elementor-widget elementor-widget-text-editor\" data-id=\"3d768ce6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/\">HOME<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/quienes-somos\">SOBRE NOSOTROS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/nuestras-ediciones\">EDICIONES<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/eventos\/\">EVENTOS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/media-kit\">MEDIA 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font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/media-kit\/\">PUBLICIDAD<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/suscribase\/\">SUSCRIBASE<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/wp-admin\">INICIAR SESI\u00d3N<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-22b01d5\" data-id=\"22b01d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76e94afd elementor-widget elementor-widget-spacer\" data-id=\"76e94afd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-12cd67cb elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"12cd67cb\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-df80844\" 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EDICIONES NOTICIAS Eventos CONTACTO &nbsp; HOME SOBRE NOSOTROS EDICIONES [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":68465,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":[],"categories":[35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;\u00a1El Dorado es tuyo!, cu\u00eddalo&#039;: la campa\u00f1a que promueve un nuevo sentido de pertenencia en la principal terminal a\u00e9rea del pa\u00eds - AeroErmo<\/title>\n<meta name=\"description\" content=\"Nos destacamos por ser la \u00fanica publicaci\u00f3n especializada reconocida en Latinoam\u00e9rica que aborda y proyecta temas de aviaci\u00f3n de manera innovadora y diferente. 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