{"id":68337,"date":"2026-09-14T03:53:28","date_gmt":"2026-09-14T03:53:28","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=68337"},"modified":"2026-09-14T03:55:51","modified_gmt":"2026-09-14T03:55:51","slug":"dia-mundial-del-turismo-viajar-tambien-puede-impulsar-la-reconstruccion-de-territorios","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/dia-mundial-del-turismo-viajar-tambien-puede-impulsar-la-reconstruccion-de-territorios\/","title":{"rendered":"D\u00eda Mundial del Turismo: viajar tambi\u00e9n puede impulsar la reconstrucci\u00f3n de territorios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"68337\" class=\"elementor elementor-68337\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49ee4c7d elementor-section-boxed 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00eda Mundial del Turismo: viajar tambi\u00e9n puede impulsar la reconstrucci\u00f3n de territorios<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d30804 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"28d30804\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/elementor\/thumbs\/Logo-HotelDO-rs3xlz0nwbp0v7jfucthj0k5r7s58aoolr5mjbd5t8.jpg\" title=\"Logo HotelDO\" alt=\"Logo HotelDO\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b531469 elementor-widget elementor-widget-spacer\" data-id=\"b531469\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd81efc elementor-widget elementor-widget-text-editor\" data-id=\"2cd81efc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h5 style=\"text-align: center;\"><strong><em>El turismo representa casi el 10% de la econom\u00eda global, generando uno de cada nueve empleos, lo que lo convierte en una poderosa herramienta para el desarrollo de territorios y comunidades.<\/em><\/strong><\/h5><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9765c90 elementor-widget elementor-widget-text-editor\" data-id=\"9765c90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Actualmente, cada viaje que se lleva a cabo a nivel mundial deja una huella mucho m\u00e1s all\u00e1 de una gran experiencia de vida. A lo largo de los a\u00f1os, el turismo se ha sabido posicionar como uno de los principales motores econ\u00f3micos. De acuerdo con el informe anual del World Travel &amp; Council Tourism (WTTC), durante 2025 este sector aport\u00f3 9.8% del PIB global, movilizando 11.6 millones de d\u00f3lares y presentando un crecimiento del 4.1% interanual; es decir, casi un 50% m\u00e1s alto del crecimiento econ\u00f3mico mundial general, que se situ\u00f3 en 2.8% para el mismo a\u00f1o.<\/p>\n<p>Sin embargo, el impacto del turismo va mucho m\u00e1s all\u00e1; la Organizaci\u00f3n de las Naciones Unidas para el Turismo (ONU Turismo), en su agenda 2030 destaca la valiosa herramienta de progreso comunitario, fortalecimiento de las econom\u00edas rurales, reducci\u00f3n de la desigualdad en las regiones, as\u00ed como una manera efectiva para que los pa\u00edses en desarrollo participen en la econom\u00eda mundial.<\/p>\n<p>Para el caso de Latinoam\u00e9rica, de acuerdo con la empresa B2B de viajes, HotelDO, con 26 a\u00f1os de operaci\u00f3n en Am\u00e9rica Latina y m\u00e1s de 16.000 agencias de viajes afiliadas en toda la regi\u00f3n, gran parte del potencial tur\u00edstico de la regi\u00f3n se concentra en la ruralidad, as\u00ed como peque\u00f1os destinos con gran importancia patrimonial y diversos territorios con enorme riqueza natural. Esto permite que muchas regiones alejadas del casco urbano y del desarrollo de las principales ciudades, se puedan ver beneficiadas y terminen siendo impulsadas en gran medida por el turismo; de esta forma, cada visitante que llega representa no solo ingresos para hoteles, restaurantes y gu\u00edas tur\u00edsticos, sino tambi\u00e9n para peque\u00f1os comerciantes, emprendedores, artesanos y diversos sectores productivos de cada destino.<\/p>\n<p>En Colombia, esa tendencia tambi\u00e9n se refleja con fuerza. Cifras recientes del MinCIT detallan que el turismo alcanz\u00f3 en 2025 un valor agregado de 39,3 billones de pesos, equivalente al 2,35% del PIB nacional, y genera m\u00e1s de 995.000 empleos formales. Sin embargo, luego de la reciente tragedia natural que sacudi\u00f3 el pa\u00eds, el turismo est\u00e1 llamado a ser mucho m\u00e1s que cifras\u2026<\/p>\n<h6><strong>Cuando viajar tambi\u00e9n significa ayudar<\/strong><\/h6>\n<p>El 27 de septiembre se llevar\u00e1 a cabo el D\u00eda Mundial del Turismo; y este a\u00f1o tiene un significado especial en Colombia. El terremoto que se present\u00f3 el pasado 10 de agosto y que ha sido uno de los m\u00e1s impactantes en la historia reciente del pa\u00eds, motiv\u00f3 la declaraci\u00f3n de emergencia econ\u00f3mica por parte del Gobierno Nacional, debido a las enormes afectaciones registradas en m\u00faltiples departamentos.<\/p>\n<p>Adicional al impacto en la infraestructura, las ciudades y municipios han visto entorpecida su recuperaci\u00f3n econ\u00f3mica debido a que muchos de ellos dependen en gran medida del turismo, por lo que requieren que vuelvan los visitantes, se reactiven los comercios, los hoteles reciban hu\u00e9spedes de nuevo y se estabilice el empleo y la econom\u00eda local.<\/p>\n<p>Con este objetivo en mente, HotelDO, en el marco del D\u00eda Mundial del Turismo, y con miras a apoyar la reactivaci\u00f3n, lanza la campa\u00f1a \u201cUnidos por Colombia: volver a creer, volver a crecer\u201d, que estar\u00e1 vigente durante todo septiembre, ofreciendo a sus agencias de viajes aliadas, tarifas especiales para reservas de hoteles en los destinos nacionales, principalmente aquellos que fueron m\u00e1s afectados.<\/p>\n<p><em>\u201cEsta campa\u00f1a nace desde el coraz\u00f3n, pero tambi\u00e9n desde la convicci\u00f3n de que el turismo tiene un enorme poder para reactivar las econom\u00edas locales. Hoy queremos acompa\u00f1ar a nuestros agentes de viajes con oportunidades reales para que vuelvan a vender y generar ingresos, y al mismo tiempo contribuir a que el turismo nacional vuelva a moverse\u201d<\/em>, comenta Adriana Gil Boh\u00f3rquez, gerente comercial de HotelDO.<\/p>\n<p><strong>Prensa HotelDO <\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5b7c26 elementor-widget elementor-widget-spacer\" data-id=\"4c5b7c26\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-53b71938 elementor-section-stretched footerpagina animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"53b71938\" data-element_type=\"section\" id=\"footerpagina\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4e1fb2f0\" data-id=\"4e1fb2f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53aed7a1 elementor-widget elementor-widget-spacer\" data-id=\"53aed7a1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d32626e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1d32626e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Cont\u00e1ctanos:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-51b74b7e elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"51b74b7e\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c6d1a6e\" data-id=\"c6d1a6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4422019a elementor-widget elementor-widget-text-editor\" data-id=\"4422019a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span style=\"color: #0095d9;\">Bogot\u00e1 \u2013 Colombia<br \/>Tel\u00e9fono:<\/span><br \/>+57 601 5213937<br \/><span style=\"color: #0095d9;\">M\u00f3vil:<\/span><br \/><span class=\"selectable-text copyable-text\">+57 (322) 4548248<\/span><span class=\"selectable-text copyable-text\"> \/ USA: <\/span><span class=\"selectable-text copyable-text\">+1 305 7717007<\/span><br \/>Email: info<span style=\"color: #0095d9;\">@<\/span>AeroErmo.com<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-58692dba\" data-id=\"58692dba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc41f6d elementor-widget elementor-widget-spacer\" data-id=\"fc41f6d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-423c5716 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"423c5716\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">men\u00fa:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-59c1e68e elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"59c1e68e\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63a02850\" data-id=\"63a02850\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-250d4fb0 elementor-widget elementor-widget-text-editor\" data-id=\"250d4fb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><a 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class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b3b1bd1 elementor-widget elementor-widget-text-editor\" data-id=\"6b3b1bd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/blog\">NOTICIAS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/media-kit\/\">PUBLICIDAD<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/suscribase\/\">SUSCRIBASE<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/wp-admin\">INICIAR SESI\u00d3N<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-67fc58ad\" data-id=\"67fc58ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67db2629 elementor-widget elementor-widget-spacer\" data-id=\"67db2629\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74240191 elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"74240191\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-44dd3bd\" data-id=\"44dd3bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-793f7beb elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"793f7beb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">VISITA NUESTRAS REDES:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-17dc3357 elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"17dc3357\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-30ff6e37\" data-id=\"30ff6e37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef4778a elementor-widget elementor-widget-image\" data-id=\"7ef4778a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/aeroermo\" target=\"_blank\">\n\t\t\t\t\t\t\t<img src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/elementor\/thumbs\/tw-pn0vbuyzypymd5b7rnx284wb2frrx5sds9qshw0ygk.png\" title=\"tw\" alt=\"tw\" 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