{"id":65658,"date":"2026-07-02T23:11:21","date_gmt":"2026-07-02T23:11:21","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=65658"},"modified":"2026-07-02T23:17:16","modified_gmt":"2026-07-02T23:17:16","slug":"hotel-sustainability-basics-adopta-un-esquema-de-certificacion-global-independiente","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/hotel-sustainability-basics-adopta-un-esquema-de-certificacion-global-independiente\/","title":{"rendered":"Hotel Sustainability Basics adopta un esquema de certificaci\u00f3n global independiente"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"65658\" class=\"elementor elementor-65658\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25a89ebf elementor-section-boxed 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hotel Sustainability Basics adopta un esquema de certificaci\u00f3n global independiente<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f93bb6 elementor-widget elementor-widget-spacer\" data-id=\"48f93bb6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b6149 elementor-widget elementor-widget-image\" data-id=\"76b6149\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"761\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-1024x761.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-1024x761.png 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-300x223.png 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-768x571.png 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-920x684.png 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-230x171.png 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-350x260.png 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-480x357.png 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability-200x149.png 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/07\/WTTC-Hotel-Sustainability.png 1270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e986a52 elementor-widget elementor-widget-text-editor\" data-id=\"e986a52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul>\n<li>\n<h6><em>La iniciativa del WTTC se alinear\u00e1 con los nuevos requisitos de la UE sobre declaraciones medioambientales, dise\u00f1ado para cumplir con el Marco de Acreditaci\u00f3n del Consejo Mundial de Turismo Sostenible (GSTC).<\/em><\/h6>\n<\/li>\n<li>\n<h6><em>M\u00e1s de 8.000 hoteles en 85 pa\u00edses ya han adoptado el programa, proporcionando una base pr\u00e1ctica para la sostenibilidad en el sector de alojamiento a nivel global.<\/em><\/h6>\n<\/li>\n<li>\n<h6><em>El WTTC lanzar\u00e1 Basics Plus m\u00e1s adelante este a\u00f1o, desarrollado con y respaldado por la World Sustainable Hospitality Alliance (WSHA).<\/em><\/h6>\n<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f02def1 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal\" data-id=\"7f02def1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fb5cb39\" data-id=\"7fb5cb39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-338b2452 elementor-widget elementor-widget-text-editor\" data-id=\"338b2452\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>El Consejo Mundial de Viajes y Turismo (WTTC por sus siglas en ingl\u00e9s) anuncia que su programa Hotel Sustainability Basics pasar\u00e1 a ser un esquema de certificaci\u00f3n independiente de terceros, alineado con los nuevos requisitos de la Uni\u00f3n Europea sobre declaraciones medioambientales y dise\u00f1ado para cumplir con el Marco de Acreditaci\u00f3n del Consejo Mundial de Turismo Sostenible (GSTC).<\/p>\n<p>Esta acci\u00f3n refuerza Hotel Sustainability Basics como un marco de referencia reconocido a nivel mundial para la sostenibilidad hotelera, aportando verificaci\u00f3n independiente, mayor transparencia y una v\u00eda cre\u00edble para que los hoteles demuestren su desempe\u00f1o en sostenibilidad, en l\u00ednea con las expectativas regulatorias y de mercado en constante evoluci\u00f3n.<\/p>\n<p>Desde su lanzamiento en 2022, Hotel Sustainability Basics ha sido adoptado por m\u00e1s de 8.000 hoteles en 85 pa\u00edses. Desarrollado por la industria y para la industria, el marco establece 12 acciones pr\u00e1cticas que abarcan eficiencia energ\u00e9tica e h\u00eddrica, reducci\u00f3n de residuos, emisiones, apoyo a las comunidades locales y protecci\u00f3n de la naturaleza. Dise\u00f1ado para ser accesible a hoteles de todos los tama\u00f1os y tipolog\u00edas, ha sentado una base com\u00fan para la acci\u00f3n en sostenibilidad en todo el sector de alojamiento a nivel global.<\/p>\n<p>El programa de certificaci\u00f3n mejorado responde a la Directiva de la UE sobre el fortalecimiento de los consumidores para la transici\u00f3n ecol\u00f3gica (Directiva (UE) 2024\/825), que introduce requisitos m\u00e1s estrictos para las declaraciones medioambientales. A trav\u00e9s de la certificaci\u00f3n independiente de terceros y la alineaci\u00f3n con el Marco de Acreditaci\u00f3n del GSTC, Hotel Sustainability Basics proporcionar\u00e1 a los hoteles un enfoque s\u00f3lido e internacionalmente reconocido en materia de garant\u00eda de sostenibilidad, contribuyendo a fortalecer la confianza entre viajeros, empresas, gobiernos e inversores.<\/p>\n<p>Los hoteles que ya participan en el programa no est\u00e1n obligados a tomar medidas inmediatas. El WTTC y sus socios de verificaci\u00f3n, incluido SGS, proporcionar\u00e1n orientaci\u00f3n y apoyo adicionales durante toda la transici\u00f3n hacia el nuevo modelo de certificaci\u00f3n.<\/p>\n<p>Durante este mismo a\u00f1o, el WTTC tambi\u00e9n presentar\u00e1 Basics Plus, , desarrollado con y respaldado por la World Sustainable Hospitality Alliance (WSHA), ofreciendo a los hoteles la siguiente etapa en su camino hacia la sostenibilidad. Juntos, Hotel Sustainability Basics y Basics Plus formar\u00e1n la base del Pathway to Net Positive Hospitality de la WSHA, brindando a los hoteles una hoja de ruta clara que va desde las pr\u00e1cticas esenciales de sostenibilidad hasta el desempe\u00f1o verificado de forma independiente.<\/p>\n<p>Gloria Guevara, presidenta y CEO del WTTC, declar\u00f3: <em>&#8220;Hotel Sustainability Basics ha demostrado que la sostenibilidad puede ser pr\u00e1ctica, alcanzable y escalable, con miles de hoteles tomando ya medidas significativas en todo el mundo. Al fortalecer el programa mediante la certificaci\u00f3n independiente, estamos dotando a los hoteles de un marco reconocido a nivel global que refleja las expectativas regulatorias en evoluci\u00f3n, al tiempo que genera mayor confianza en las declaraciones de sostenibilidad. Junto con Basics Plus, estamos creando un camino claro que permite a los hoteles de todos los tama\u00f1os continuar avanzando en su trayectoria de sostenibilidad&#8221;.<\/em><\/p>\n<p>Randy Durband, CEO del GSTC, declar\u00f3: <em>&#8220;Este es un momento importante para la industria hotelera, que refuerza la alineaci\u00f3n en torno a enfoques cre\u00edbles y coherentes en materia de sostenibilidad hotelera. La acreditaci\u00f3n del GSTC para Hotel Sustainability Basics del WTTC reflejar\u00e1 lo que puede lograrse a trav\u00e9s de un compromiso compartido con el progreso significativo. Ser\u00e1 un hito que celebraremos juntos con verdadero orgullo&#8221;.<\/em><\/p>\n<h6>El s\u00f3lido respaldo de la industria pone de relieve el valor y la escalabilidad de la iniciativa<\/h6>\n<p>El \u00e9xito de Basics hasta la fecha refleja un s\u00f3lido respaldo de toda la industria. La iniciativa ha contado con el apoyo de gobiernos, destinos, grupos hoteleros y partes interesadas clave de todo el ecosistema de Viajes y Turismo, entre ellos la World Sustainable Hospitality Alliance (WSHA), Jin Jiang, Radisson Hotel Group y HBX Group.<\/p>\n<p>La fortaleza del marco reside en su simplicidad y universalidad. Al centrarse en un conjunto b\u00e1sico de acciones alcanzables, ha permitido a hoteles de todo tipo dar primeros pasos significativos hacia la sostenibilidad, creando al mismo tiempo una base com\u00fan para la industria. Este enfoque ha facilitado una r\u00e1pida adopci\u00f3n global y ha demostrado el poder de la colaboraci\u00f3n liderada por la industria para impulsar el progreso a escala.<\/p>\n<p>Esta transici\u00f3n env\u00eda un poderoso mensaje de alineaci\u00f3n de la industria en torno a las expectativas de sostenibilidad hotelera, estableciendo un marco y una certificaci\u00f3n claros y cre\u00edbles que re\u00fanen la experiencia del WTTC, el GSTC y la WSHA. Marca tambi\u00e9n la plena madurez de este impactante esfuerzo liderado por la industria, demostrando la capacidad del sector de Viajes y Turismo para definir lo que es pr\u00e1cticamente alcanzable e impulsar el progreso en sostenibilidad a escala.<\/p>\n<p><strong>Prensa WTTC<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-6dd7c98a elementor-section-stretched footerpagina animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"6dd7c98a\" data-element_type=\"section\" id=\"footerpagina\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-63f47573\" data-id=\"63f47573\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ce9379c elementor-widget elementor-widget-spacer\" data-id=\"5ce9379c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b905f4a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3b905f4a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Cont\u00e1ctanos:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-61555ab3 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"61555ab3\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6d60bf6b\" data-id=\"6d60bf6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cdbae02 elementor-widget elementor-widget-text-editor\" data-id=\"3cdbae02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span style=\"color: #0095d9;\">Bogot\u00e1 \u2013 Colombia<br \/>Tel\u00e9fono:<\/span><br \/>+57 601 5213937<br \/><span style=\"color: #0095d9;\">M\u00f3vil:<\/span><br \/><span class=\"selectable-text copyable-text\">+57 (322) 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class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ee99a6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"40ee99a6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">men\u00fa:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d0a32fb elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"6d0a32fb\" data-element_type=\"section\" 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elementor-element elementor-element-f0131f5 elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"f0131f5\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6e62261\" data-id=\"6e62261\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c838e98 elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget 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