{"id":63522,"date":"2026-05-04T21:50:27","date_gmt":"2026-05-04T21:50:27","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=63522"},"modified":"2026-05-04T21:52:24","modified_gmt":"2026-05-04T21:52:24","slug":"viajes-sostenibles-entre-la-brecha-global-y-los-cambios-concretos-que-ya-se-ven-en-colombia","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/viajes-sostenibles-entre-la-brecha-global-y-los-cambios-concretos-que-ya-se-ven-en-colombia\/","title":{"rendered":"Viajes sostenibles: entre la brecha global y los cambios concretos que ya se ven en Colombia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"63522\" class=\"elementor elementor-63522\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fb1942d elementor-section-boxed 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Viajes sostenibles: entre la brecha global y los cambios concretos que ya se ven en Colombia<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c661f4 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"43c661f4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"682\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/05\/BookingCom-Turismo-Sostenible-Colombia-1024x682.jpeg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/05\/BookingCom-Turismo-Sostenible-Colombia-1024x682.jpeg 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/05\/BookingCom-Turismo-Sostenible-Colombia-300x200.jpeg 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/05\/BookingCom-Turismo-Sostenible-Colombia-768x512.jpeg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/05\/BookingCom-Turismo-Sostenible-Colombia-920x613.jpeg 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/05\/BookingCom-Turismo-Sostenible-Colombia-230x153.jpeg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/05\/BookingCom-Turismo-Sostenible-Colombia-350x233.jpeg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/05\/BookingCom-Turismo-Sostenible-Colombia-480x320.jpeg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/05\/BookingCom-Turismo-Sostenible-Colombia-200x133.jpeg 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/05\/BookingCom-Turismo-Sostenible-Colombia.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-280e959 elementor-widget elementor-widget-spacer\" data-id=\"280e959\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a9c6e5 elementor-widget elementor-widget-text-editor\" data-id=\"53a9c6e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul>\n<li><strong><em>El 85% de los viajeros a nivel global considera importante viajar de forma sostenible, pero persiste una brecha entre intenci\u00f3n y acci\u00f3n. <\/em><\/strong><\/li>\n<li><strong><em>En Colombia, el 95% de los viajeros prioriza la sostenibilidad y el 73% ya considera el clima extremo al planear sus viajes.<\/em><\/strong><\/li>\n<li><strong><em>M\u00e1s de la mitad (53%) de los viajeros colombianos planea viajar fuera de temporada alta, junto con un 42% que busca evitar multitudes y un 36% busca destinos con climas frescos. <\/em><\/strong><\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eff2ba elementor-widget elementor-widget-text-editor\" data-id=\"4eff2ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>La m\u00e1s reciente investigaci\u00f3n global de <span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/www.booking.com\/index.es.html\" target=\"_blank\" rel=\"noopener\">Booking.com<\/a><\/strong><\/span> sobre viajes y sostenibilidad pone en evidencia una brecha creciente entre lo que los viajeros dicen y lo que realmente hacen. A nivel mundial, aunque el 85% de las personas afirma que viajar de forma m\u00e1s sostenible es importante, existen diferencias claras en c\u00f3mo esta intenci\u00f3n se traduce en acciones concretas.<\/p>\n<p>De acuerdo con el estudio, mientras las generaciones m\u00e1s j\u00f3venes expresan una mayor intenci\u00f3n por viajar de forma m\u00e1s sostenible, con un 75% de la Generaci\u00f3n Z y un 71% de los millennials, son las generaciones mayores las que reportan una mayor adopci\u00f3n de acciones concretas durante sus viajes, pese a que su intenci\u00f3n de viaje sostenible desciende al 60% en la generaci\u00f3n X y al 47% entre los boomers.<\/p>\n<p>Por ejemplo, a nivel global, los viajeros boomers muestran mayor disposici\u00f3n a reducir residuos (67%), en comparaci\u00f3n con el 56% de la generaci\u00f3n X, el 52% de los millennials y el 48% de la Generaci\u00f3n Z; as\u00ed como a disminuir el consumo de energ\u00eda (60%), frente al 51% de la generaci\u00f3n X, el 46% de los millennials y el 42% de la Generaci\u00f3n Z; y a apoyar el comercio local (59%), por encima del 50% de la generaci\u00f3n X, el 44% de los millennials y el 42% de la Generaci\u00f3n Z.<\/p>\n<p>Sin embargo, m\u00e1s all\u00e1 de estas diferencias globales, en mercados como Colombia la conversaci\u00f3n est\u00e1 evolucionando hacia un enfoque m\u00e1s pr\u00e1ctico, donde la sostenibilidad comienza a integrarse en decisiones clave del viaje desde la etapa de planificaci\u00f3n.<\/p>\n<p>En el pa\u00eds, el 95% de los viajeros considera que los viajes sostenibles son importantes, lo que refleja un alto nivel de conciencia frente al impacto ambiental y social del turismo, esta percepci\u00f3n se est\u00e1 traduciendo en cambios concretos en la forma de planear los viajes. El 73% de los colombianos asegura que tiene en cuenta el riesgo de fen\u00f3menos clim\u00e1ticos extremos al elegir tanto el destino como la fecha de sus viajes, y casi un tercio (31%) ya ha tenido que modificar o cancelar sus planes debido a estas condiciones.<\/p>\n<p><em>\u201cEste a\u00f1o, el informe de Viajes y Sostenibilidad muestra que, aunque las personas pueden tener distintas formas de entender qu\u00e9 significa viajar de manera m\u00e1s sostenible, cada vez m\u00e1s viajeros est\u00e1n incorporando estos criterios en la planificaci\u00f3n de sus viajes, como plataforma global, nuestro objetivo es facilitar que los viajeros puedan tomar decisiones m\u00e1s informadas, ya sea al elegir alojamientos con certificaciones de sostenibilidad, explorar destinos menos concurridos o adaptar sus planes frente a condiciones cambiantes\u201d<\/em>, afirm\u00f3 Leopoldo P\u00e9rez, Regional Manager para M\u00e9xico, Caribe, Centroam\u00e9rica y Colombia en Booking.com.<\/p>\n<p>Adem\u00e1s, los viajeros colombianos est\u00e1n incorporando nuevas formas de viajar con menor impacto: m\u00e1s de la mitad (53%) planea viajar fuera de temporada alta, mientras que un 42% busca evitar destinos con grandes multitudes y un 36% opta por lugares con climas m\u00e1s frescos.<\/p>\n<p>En conjunto, estos comportamientos reflejan una evoluci\u00f3n en la manera de entender la sostenibilidad en los viajes: ya no se limita a acciones puntuales durante la experiencia, sino que se convierte en un criterio que influye en c\u00f3mo, cu\u00e1ndo y a d\u00f3nde viajar.<\/p>\n<p>Los resultados tambi\u00e9n muestran que factores externos, como el clima y la presi\u00f3n sobre los destinos tur\u00edsticos, est\u00e1n impulsando decisiones m\u00e1s informadas entre los viajeros colombianos. La intenci\u00f3n de evitar temporadas altas y lugares masificados no solo responde a una b\u00fasqueda de mejores experiencias, sino tambi\u00e9n a una mayor conciencia sobre el impacto del turismo en las comunidades locales y el medio ambiente.<\/p>\n<p>En este contexto, viajar fuera de temporada o elegir destinos menos concurridos se consolida como una de las principales formas en que los colombianos est\u00e1n contribuyendo a un turismo m\u00e1s equilibrado y sostenible, aline\u00e1ndose con una tendencia global hacia una distribuci\u00f3n m\u00e1s responsable de los flujos tur\u00edsticos.<\/p>\n<p><strong>Prensa Booking.com <\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e65aaba elementor-widget elementor-widget-spacer\" data-id=\"7e65aaba\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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elementor-element-31505afa elementor-widget elementor-widget-text-editor\" data-id=\"31505afa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span style=\"color: #0095d9;\">Bogot\u00e1 \u2013 Colombia<br \/>Tel\u00e9fono:<\/span><br \/>+57 601 5213937<br \/><span style=\"color: #0095d9;\">M\u00f3vil:<\/span><br \/><span class=\"selectable-text copyable-text\">+57 (322) 4548248<\/span><span class=\"selectable-text copyable-text\"> \/ USA: <\/span><span class=\"selectable-text copyable-text\">+1 305 7717007<\/span><br \/>Email: info<span style=\"color: #0095d9;\">@<\/span>AeroErmo.com<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div 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data-id=\"c6ef5f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5afc3a elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e5afc3a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">VISITA NUESTRAS REDES:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-45831596 elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"45831596\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-754f8a5f\" data-id=\"754f8a5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ab4ba9a elementor-widget elementor-widget-image\" data-id=\"3ab4ba9a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec8a923 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ec8a923\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p style=\"font-size: 13px;\">Dise\u00f1ado y digramado por<a style=\"color: #00a0e5;\" href=\"http:\/\/www.clovergraf.com\/\" target=\"_blank\" rel=\"noopener\">\u00a0www.clovergraf.com <\/a> todos los derechos reservados<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HOME SOBRE NOSOTROS 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