{"id":62577,"date":"2026-04-08T00:26:41","date_gmt":"2026-04-08T00:26:41","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=62577"},"modified":"2026-04-08T00:28:10","modified_gmt":"2026-04-08T00:28:10","slug":"wttc-hong-kong-se-prepara-para-recuperar-su-posicion-como-destino-turistico-lider-a-nivel-global","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/wttc-hong-kong-se-prepara-para-recuperar-su-posicion-como-destino-turistico-lider-a-nivel-global\/","title":{"rendered":"WTTC: Hong Kong se prepara para recuperar su posici\u00f3n como destino tur\u00edstico l\u00edder a nivel global"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"62577\" class=\"elementor elementor-62577\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WTTC: Hong Kong se prepara para recuperar su posici\u00f3n como destino tur\u00edstico l\u00edder a nivel global <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38592f92 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"38592f92\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"686\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/04\/WTTC-Hong-Kong-1024x686.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/04\/WTTC-Hong-Kong-1024x686.jpg 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/04\/WTTC-Hong-Kong-300x201.jpg 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/04\/WTTC-Hong-Kong-768x515.jpg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/04\/WTTC-Hong-Kong-920x617.jpg 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/04\/WTTC-Hong-Kong-230x154.jpg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/04\/WTTC-Hong-Kong-350x235.jpg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/04\/WTTC-Hong-Kong-480x322.jpg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/04\/WTTC-Hong-Kong-200x134.jpg 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/04\/WTTC-Hong-Kong.jpg 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-330be45 elementor-widget elementor-widget-spacer\" data-id=\"330be45\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b739553 elementor-widget elementor-widget-text-editor\" data-id=\"b739553\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>La Regi\u00f3n Administrativa Especial de Hong Kong, China, puede restablecerse como un destino clave para los viajeros internacionales mediante la inversi\u00f3n en mercados emisores estrat\u00e9gicos, revela una nueva investigaci\u00f3n del Consejo Mundial de Viajes y Turismo (WTTC, por sus siglas en ingl\u00e9s).<\/p>\n<p>El informe del WTTC, \u201cTravel &amp; Tourism in Hong Kong, China SAR, China: Recovery, Gaps, and the Road Ahead\u201d, recomienda que la ciudad invierta en promoci\u00f3n en mercados emisores clave a nivel global. Adem\u00e1s, el destino debe ampliar su alcance hacia segmentos de mayor valor y nuevas geograf\u00edas, enfoc\u00e1ndose espec\u00edficamente en ciudades de China continental m\u00e1s all\u00e1 de Guangdong, as\u00ed como en mercados de r\u00e1pido crecimiento en la ASEAN, Medio Oriente e India.<\/p>\n<p>Esta recomendaci\u00f3n cobra relevancia considerando que el 76% del total de visitantes internacionales que llegaron a Hong Kong en 2025 provino de China continental, mientras que solo el 24% lleg\u00f3 desde otros mercados globales.<\/p>\n<p>Se estima que las llegadas de visitantes internacionales en 2025 alcanzaron los 50.3 millones, lo que representa una ca\u00edda del 22.9% respecto al m\u00e1ximo de 65.3 millones registrado en 2018. Al mismo tiempo, el gasto de los viajeros de negocios se situ\u00f3 un 16.8% por debajo de los niveles de 2018, debido al doble impacto de los disturbios civiles en 2019 y la pandemia de COVID-19 al a\u00f1o siguiente.<\/p>\n<p>A pesar de estos desaf\u00edos, la industria de Viajes y Turismo de Hong Kong sigue siendo un pilar fundamental de su econom\u00eda. El WTTC estima que el sector representa 56.4 mil millones de d\u00f3lares estadounidenses, equivalente al 13.6% de su PIB, y que gener\u00f3 587.000 empleos en 2025.<\/p>\n<p>El sector ha mostrado avances significativos tras estos impactos, alcanzando el 98,5% de los niveles de 2018, impulsado principalmente por la demanda de viajeros dom\u00e9sticos, que ha crecido un 15,5% desde ese a\u00f1o. Sin embargo, el gasto de los visitantes internacionales en 2025 se mantuvo un 15% por debajo de los niveles de 2018. En contraste, destinos regionales como Singapur y la RAE de Macao, China, se proyecta que superen sus niveles prepandemia en 3,6% y 2,4%, respectivamente, en 2025.<\/p>\n<p><strong>El WTTC ha planteado cinco recomendaciones clave para que Hong Kong atraiga a m\u00e1s viajeros internacionales:<\/strong><\/p>\n<ul>\n<li><strong>Reactivar los viajes de negocios: <\/strong>posicionar a la ciudad como una plataforma l\u00edder para eventos globales mediante incentivos dirigidos a organizadores y la simplificaci\u00f3n de procesos de entrada, con el objetivo de recuperar su estatus como hub MICE (Reuniones, Incentivos, Conferencias y Exposiciones).<\/li>\n<li><strong>Reconstruir la demanda de largo radio: <\/strong>aprovechar la recuperaci\u00f3n de la conectividad a\u00e9rea y fortalecer el posicionamiento de Hong Kong en mercados occidentales clave, incluidos Estados Unidos, Reino Unido y Europa, mediante alianzas estrat\u00e9gicas con aerol\u00edneas.<\/li>\n<li><strong>Replantear la oferta tur\u00edstica: <\/strong>evolucionar la identidad de la ciudad hacia un destino multidimensional, donde la gastronom\u00eda de clase mundial, el patrimonio cultural y los festivales emblem\u00e1ticos impulsen la visita, asegurando que el comercio minorista sea una experiencia complementaria y no principal.<\/li>\n<li><strong>Mejorar el valor y la duraci\u00f3n de la estancia: <\/strong>revertir la tendencia de estancias m\u00e1s cortas \u2014proyectadas en 3.1 noches en 2025 frente a 3.3 en 2019\u2014 mediante el desarrollo de itinerarios curados e incentivos para explorar distintos barrios.<\/li>\n<li><strong>Fortalecer la colaboraci\u00f3n p\u00fablico-privada: <\/strong>fomentar una estrategia unificada mediante una mayor coordinaci\u00f3n entre el gobierno, la Junta de Turismo de Hong Kong (HKTB) y el sector privado, alineando esfuerzos de promoci\u00f3n e inversi\u00f3n.<\/li>\n<\/ul>\n<p><strong>Gloria Guevara, presidenta y CEO del WTTC, se\u00f1al\u00f3:<\/strong><\/p>\n<p><em>\u201cHong Kong sigue siendo una potencia global, definida por una infraestructura de clase mundial y un ADN cultural \u00fanico que conecta Oriente y Occidente. Al aprovechar inversiones estrat\u00e9gicas hist\u00f3ricas y una hoja de ruta clara hacia 2025, Hong Kong demuestra que la recuperaci\u00f3n es una decisi\u00f3n impulsada por la colaboraci\u00f3n. A trav\u00e9s de la cooperaci\u00f3n p\u00fablico-privada y una visi\u00f3n ambiciosa, Hong Kong est\u00e1 recuperando su lugar como un destino global de primer nivel y un motor clave para los viajes internacionales de ocio y negocios\u201d.<\/em><\/p>\n<p>La inversi\u00f3n gubernamental de 1.6 mil millones de d\u00f3lares de Hong Kong en turismo para el periodo 2026-2027 respaldar\u00e1 el crecimiento del sector, destin\u00e1ndose a fortalecer eventos y festivales emblem\u00e1ticos. Asimismo, la Junta de Turismo de Hong Kong planea ampliar su promoci\u00f3n hacia ciudades de China continental fuera de Guangdong y mercados emergentes en la ASEAN y Medio Oriente, incrementar el n\u00famero de cruceros que llegan a la ciudad y apoyar el crecimiento del segmento MICE.<\/p>\n<p>El informe del WTTC llega en un momento clave, ya que la infraestructura de la ciudad alcanza nuevos niveles. En 2025, el Aeropuerto Internacional de Hong Kong fue el de m\u00e1s r\u00e1pido crecimiento en el mundo en capacidad de asientos, mientras que la ruta Hong Kong-Taip\u00e9i se posicion\u00f3 como la m\u00e1s transitada a nivel global en vuelos internacionales, de acuerdo a la Official Airline Guide (OAG).<\/p>\n<p><strong>Prensa WTTC<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194f9536 elementor-widget elementor-widget-spacer\" data-id=\"194f9536\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element 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elementor-widget-spacer\" data-id=\"11a88679\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-772e820d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"772e820d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Cont\u00e1ctanos:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-43521f2a elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"43521f2a\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6608618\" data-id=\"6608618\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61fa7e40 elementor-widget elementor-widget-text-editor\" data-id=\"61fa7e40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span 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elementor-element-51bdb53b elementor-widget elementor-widget-spacer\" data-id=\"51bdb53b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54f7babd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"54f7babd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">men\u00fa:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-24263a8e elementor-section-boxed 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elementor-element elementor-element-7326ed54 elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"7326ed54\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3ef1fc05\" data-id=\"3ef1fc05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34024eb elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"34024eb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">VISITA NUESTRAS REDES:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5032aa50 elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"5032aa50\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div 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