{"id":59872,"date":"2026-01-27T02:26:36","date_gmt":"2026-01-27T02:26:36","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=59872"},"modified":"2026-01-27T02:29:17","modified_gmt":"2026-01-27T02:29:17","slug":"wttc-el-ministerio-de-industria-y-turismo-de-espana-y-el-ayuntamiento-de-madrid-suscriben-memorandum-de-entendimiento","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/wttc-el-ministerio-de-industria-y-turismo-de-espana-y-el-ayuntamiento-de-madrid-suscriben-memorandum-de-entendimiento\/","title":{"rendered":"WTTC, el Ministerio de Industria y Turismo de Espa\u00f1a y el Ayuntamiento de Madrid suscriben memor\u00e1ndum de entendimiento"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"59872\" class=\"elementor elementor-59872\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61541cd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal\" data-id=\"61541cd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19b86578\" data-id=\"19b86578\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-317f974 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"317f974\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WTTC, el Ministerio de Industria y Turismo de Espa\u00f1a y el Ayuntamiento de Madrid suscriben memor\u00e1ndum de entendimiento<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103b7962 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"103b7962\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"684\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/01\/WTTC-Memorando-de-entendimiento-Ayuntamiento-de-Madrid-1024x684.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/01\/WTTC-Memorando-de-entendimiento-Ayuntamiento-de-Madrid-1024x684.jpg 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/01\/WTTC-Memorando-de-entendimiento-Ayuntamiento-de-Madrid-300x200.jpg 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/01\/WTTC-Memorando-de-entendimiento-Ayuntamiento-de-Madrid-768x513.jpg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/01\/WTTC-Memorando-de-entendimiento-Ayuntamiento-de-Madrid-920x615.jpg 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/01\/WTTC-Memorando-de-entendimiento-Ayuntamiento-de-Madrid-230x154.jpg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/01\/WTTC-Memorando-de-entendimiento-Ayuntamiento-de-Madrid-350x234.jpg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/01\/WTTC-Memorando-de-entendimiento-Ayuntamiento-de-Madrid-480x321.jpg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/01\/WTTC-Memorando-de-entendimiento-Ayuntamiento-de-Madrid-200x134.jpg 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2026\/01\/WTTC-Memorando-de-entendimiento-Ayuntamiento-de-Madrid.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff201a3 elementor-widget elementor-widget-heading\" data-id=\"ff201a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Gloria Guevara, presidenta y CEO del WTTC; ministro de Industria y Turismo de Espa\u00f1a, Jordi Hereu Boher y el alcalde de Madrid, Jos\u00e9 Luis Mart\u00ednez-Almeida.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ba7e4 elementor-widget elementor-widget-spacer\" data-id=\"f0ba7e4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-170ac784 elementor-widget elementor-widget-text-editor\" data-id=\"170ac784\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul>\n<li><strong><em>Este acuerdo representa el inicio de un nuevo cap\u00edtulo para el turismo global<\/em><\/strong><\/li>\n<li><strong><em>Se ratifica el cambio de sede del WTTC a Madrid, que ser\u00e1 la Capital Mundial de la Gobernanza Tur\u00edstica<\/em><\/strong><\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d205206 elementor-widget elementor-widget-text-editor\" data-id=\"d205206\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>El Consejo Mundial de Viajes y Turismo (WTTC, por sus siglas en ingl\u00e9s), el Ministerio de Industria y Turismo de Espa\u00f1a y el Ayuntamiento de la Ciudad de Madrid, suscribieron un memor\u00e1ndum de entendimiento que permitir\u00e1 ratificar el cambio de sede del WTTC a Madrid.<\/p>\n<p>La firma estuvo a cargo de Gloria Guevara Manzo, presidenta y CEO del WTTC; el ministro de Industria y Turismo de Espa\u00f1a, Jordi Hereu Boher, y el alcalde de Madrid, Jos\u00e9 Luis Mart\u00ednez-Almeida. Este acuerdo representa el inicio de un nuevo cap\u00edtulo para el turismo global, donde Espa\u00f1a seguir\u00e1 fortaleciendo su posici\u00f3n de liderazgo en el sector a nivel mundial.<\/p>\n<p>Madrid, Espa\u00f1a, ofreci\u00f3 la mejor propuesta para ser la nueva sede de la oficina Global del WTTC. La decisi\u00f3n fue tomada por los 17 miembros que integran el Consejo de Administraci\u00f3n del organismo global, tras una evaluaci\u00f3n exhaustiva de las propuestas de diferentes pa\u00edses, donde se incluian oficinas para la sede, un entorno fiscal m\u00e1s favorable, incentivos, facilitaci\u00f3n de visas y permisos de trabajo, entre otras cuestiones m\u00e1s.<\/p>\n<p>Establecer la nueva oficina global del WTTC en Madrid, contribuir\u00e1 a generar un valor tangible e intangible para sus miembros y a impulsar el potencial de crecimiento del sector. Adem\u00e1s, con esta decisi\u00f3n se abre un nuevo cap\u00edtulo sin precedente en la colaboraci\u00f3n entre los sectores p\u00fablico y privado; adem\u00e1s de fortalecer las sinergias de trabajo con organizaciones internacionales del sector como ONU Turismo.<\/p>\n<p>Gloria Guevara Manzo agradeci\u00f3 el apoyo del Ministerio de Industria y Turismo de Espa\u00f1a y del Ayuntamiento de Madrid, y se\u00f1al\u00f3: <em>\u201cEstamos entusiasmados por el Cambio de la oficina global del WTTC a la ciudad de Madrid, una gran ciudad con grandes fortalezas competitivas que permitir\u00e1n convertir a Espa\u00f1a en la capital de la gobernanza tur\u00edstica mundial. Desde esta importante ciudad europea se definir\u00e1n la agenda global y las pr\u00f3ximas acciones, as\u00ed como el rumbo del sector privado global de viajes y turismo. El WTTC considera que esta decisi\u00f3n genera una oportunidad \u00fanica que debe aprovecharse para millones de personas\u201d<\/em>.<\/p>\n<p>Por su parte, el ministro de Industria y Turismo de Espa\u00f1a, Jordi Hereu Boher, celebr\u00f3 el acuerdo, que <em>\u201ces resultado del intenso trabajo conjunto y colaboraci\u00f3n durante meses entre Gobierno de Espa\u00f1a y la organizaci\u00f3n<\/em>\u201d, que <em>\u201crefuerza la posici\u00f3n de liderazgo de nuestro pa\u00eds como potencia tur\u00edstica mundial\u201d<\/em>.<\/p>\n<p>El alcalde de Madrid, Jos\u00e9 Luis Mart\u00ednez-Almeida destac\u00f3 que <em>\u201cesta elecci\u00f3n convierte a Madrid en la capital mundial del turismo y demuestra la confianza que genera la ciudad en las instituciones y organizaciones tur\u00edsticas a nivel internacional\u201d, subrayando que \u201cMadrid es hoy una ciudad competitiva y fiable, capaz de atraer a las grandes organizaciones que marcan el rumbo del turismo global\u201d.<\/em><\/p>\n<p>Finalmente, Manfredi Lefebvre, presidente del Consejo de Administraci\u00f3n del WTTC, coment\u00f3: <em>\u201cLa decisi\u00f3n un\u00e1nime de establecer nuestra Oficina Global en Madrid refleja una visi\u00f3n clara sobre la Nueva Era del WTTC, con el s\u00f3lido respaldo del gobierno espa\u00f1ol a todos los niveles\u201d<\/em>.<\/p>\n<p>El WTTC es la organizaci\u00f3n global m\u00e1s importante del sector privado, que incluye a toda la cadena de valor del sector de viajes y turismo con alrededor de 200 l\u00edderes globales, quienes ahora definir\u00e1n desde Madrid la agenda mundial del sector privado en viajes y turismo.<\/p>\n<p>De acuerdo con estimaciones del WTTC, el 2025 fue el a\u00f1o r\u00e9cord del sector con una contribuci\u00f3n total de 11.7 trillones de d\u00f3lares (10,3%) a la econom\u00eda global y represent\u00f3 371 millones de empleos, es decir, uno de cada 3 empleos.<\/p>\n<p><strong>Prensa WTTC <\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a885577 elementor-widget elementor-widget-spacer\" data-id=\"3a885577\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-2df3e900 elementor-section-stretched footerpagina animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"2df3e900\" data-element_type=\"section\" id=\"footerpagina\" 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