{"id":55745,"date":"2025-10-07T00:13:50","date_gmt":"2025-10-07T00:13:50","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=55745"},"modified":"2025-10-07T00:16:08","modified_gmt":"2025-10-07T00:16:08","slug":"hoteleria-sostenible-las-lavanderias-hoteleras-consumian-millones-de-litros-de-agua-al-dia","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/hoteleria-sostenible-las-lavanderias-hoteleras-consumian-millones-de-litros-de-agua-al-dia\/","title":{"rendered":"\u00bfHoteler\u00eda sostenible? las lavander\u00edas hoteleras consum\u00edan millones de litros de agua al d\u00eda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"55745\" class=\"elementor elementor-55745\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d08bf65 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elementor-element-3caeca52 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal\" data-id=\"3caeca52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4473d6f6\" data-id=\"4473d6f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e62b520 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e62b520\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfHoteler\u00eda sostenible? las lavander\u00edas hoteleras consum\u00edan millones de litros de agua al d\u00eda<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7949ccd8 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7949ccd8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"682\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/10\/Ecolab-hoteleria-sostenible-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/10\/Ecolab-hoteleria-sostenible-1024x682.jpg 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/10\/Ecolab-hoteleria-sostenible-300x200.jpg 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/10\/Ecolab-hoteleria-sostenible-768x512.jpg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/10\/Ecolab-hoteleria-sostenible-920x613.jpg 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/10\/Ecolab-hoteleria-sostenible-230x153.jpg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/10\/Ecolab-hoteleria-sostenible-350x233.jpg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/10\/Ecolab-hoteleria-sostenible-480x320.jpg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/10\/Ecolab-hoteleria-sostenible-200x133.jpg 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/10\/Ecolab-hoteleria-sostenible.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9471a1 elementor-widget elementor-widget-spacer\" data-id=\"a9471a1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33cdc30 elementor-widget elementor-widget-text-editor\" data-id=\"33cdc30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul>\n<li><strong><em>Los hoteles en Bogot\u00e1 consum\u00edan un promedio de 6,8 millones de litros de agua diarios antes del racionamiento, lo que equivale al 1,77 % del consumo total de la ciudad. <\/em><\/strong><\/li>\n<li><strong><em>Cada vez m\u00e1s viajeros internacionales buscan alojamientos que demuestren una sostenibilidad real.<\/em><\/strong><\/li>\n<li><strong><em>Soluciones tecnol\u00f3gicas como las de Ecolab permiten optimizar cargas de lavado, reducir incrustaciones en calderas y extender la vida \u00fatil de textiles, impactando tanto en el ahorro de costos como en la reducci\u00f3n de la huella ambiental.<\/em><\/strong><\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15e62f4 elementor-widget elementor-widget-text-editor\" data-id=\"15e62f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Colombia alcanz\u00f3 un nuevo r\u00e9cord en turismo: en 2024 recibi\u00f3 m\u00e1s de 6,6 millones de visitantes no residentes, un crecimiento del 8,5% frente al a\u00f1o anterior, seg\u00fan cifras oficiales del Ministerio de Comercio, Industria y Turismo basadas en Migraci\u00f3n Colombia. Este desempe\u00f1o refuerza al turismo como uno de los sectores de mayor proyecci\u00f3n para la econom\u00eda nacional.<\/p>\n<p>Sin embargo, detr\u00e1s de las cifras y del confort que ofrecen hoteles en ciudades como Cartagena, Bogot\u00e1 o Medell\u00edn, hay un reto poco visible pero cada vez m\u00e1s urgente: el impacto ambiental de los procesos de lavander\u00eda. Estos implican un consumo elevado de agua, energ\u00eda y productos qu\u00edmicos, generando costos operativos significativos y afectando la sostenibilidad de los establecimientos hoteleros. <em>\u201cEl crecimiento del turismo exige que los hoteles modernicen sus operaciones. Las soluciones que equilibran calidad de limpieza y reducci\u00f3n de recursos se vuelven estrat\u00e9gicas\u201d<\/em>, afirma Constanza L\u00f3pez, L\u00edder de Divisi\u00f3n Institucional para Latinoam\u00e9rica Sur de Ecolab.<\/p>\n<p>En ese sentido, la sostenibilidad en los hoteles enfrenta frentes cr\u00edticos: agua y energ\u00eda, que suelen representar gran parte de los costos ocultos; innovaci\u00f3n tecnol\u00f3gica, que puede optimizar procesos y reducir residuos; y reputaci\u00f3n y competitividad, pues los viajeros hoy valoran mucho los compromisos ambientales reales.<\/p>\n<h5><strong>Consumo de agua y energ\u00eda<\/strong><\/h5>\n<p>El uso eficiente del agua y la energ\u00eda dej\u00f3 de ser opcional. Las recientes crisis h\u00eddricas en diferentes regiones del pa\u00eds han puesto en evidencia la vulnerabilidad del sector hotelero frente a la escasez. En promedio, los hoteles consumen 6,8 millones de litros de agua diarios, lo que representa el 1,77 % del consumo total urbano.<\/p>\n<h5><strong>El rol de la innovaci\u00f3n tecnol\u00f3gica<\/strong><\/h5>\n<p>Empresas como Ecolab ya est\u00e1n incorporando tecnolog\u00edas avanzadas de tratamiento de agua y soluciones que mejoran la eficiencia en el consumo. Al mismo tiempo, el mercado ofrece detergentes formulados para mantener su eficacia a bajas temperaturas, una herramienta clave para reducir la huella ambiental sin sacrificar la calidad del servicio.<\/p>\n<h5><strong>Reputaci\u00f3n y competitividad<\/strong><\/h5>\n<p>Las expectativas del turista est\u00e1n cambiando. Cada vez m\u00e1s viajeros internacionales buscan alojamientos que demuestren una sostenibilidad real, m\u00e1s all\u00e1 del discurso. Ser ambientalmente responsable pasa de ser una ventaja marginal a un est\u00e1ndar de competitividad.<\/p>\n<h5><strong>Un llamado para toda la industria<\/strong><\/h5>\n<p>Expertos coinciden en que los hoteleros necesitan adoptar soluciones integrales: modernizar equipos, optimizar procesos, educar al personal y a los hu\u00e9spedes. No se trata solo de reducir costos, sino de asegurar legado, reputaci\u00f3n y resiliencia operativa.<\/p>\n<h5><strong>Recomendaciones pr\u00e1cticas<\/strong><\/h5>\n<p>Para avanzar en este camino, Constanza L\u00f3pez resalta algunas acciones clave que pueden marcar la diferencia en la gesti\u00f3n hotelera:<\/p>\n<ul>\n<li><strong>Contar con detergentes \u00f3ptimos para la ropa<\/strong>: Utilizar sistemas autom\u00e1ticos y productos dise\u00f1ados para operar en menor concentraci\u00f3n \u2014como detergentes formulados sin fosfatos ni APE\/NPE\u2014 que ofrecen eficacia en manchas dif\u00edciles, ciclos m\u00e1s cortos y reducci\u00f3n en el consumo de agua y energ\u00eda.<\/li>\n<li><strong>Ajustar las temperaturas y tiempos de lavado<\/strong>: Temperaturas moderadas, combinadas con qu\u00edmicos de alto desempe\u00f1o, permiten buenos niveles de limpieza sin necesidad de calor excesivo o ciclos prolongados, reduciendo energ\u00eda y desgaste de telas.<\/li>\n<li><strong>Brindar mantenimiento regular de equipos<\/strong>: Lavadoras, secadoras, calderas y sistemas de tratamiento de agua deben estar en \u00f3ptimo estado. Tecnolog\u00edas como <strong>3D TRASAR\u2122<\/strong> de Ecolab ayudan a evitar incrustaciones, corrosi\u00f3n y sobreconsumo.<\/li>\n<li><strong>Optimizar cargas y frecuencia de lavado<\/strong>: Evitar cargas peque\u00f1as, sincronizar la frecuencia con la demanda real y promover pol\u00edticas de reutilizaci\u00f3n de toallas y s\u00e1banas puede reducir significativamente vol\u00famenes de agua, qu\u00edmicos y energ\u00eda.<\/li>\n<\/ul>\n<p>La presi\u00f3n por reducir el consumo de agua y energ\u00eda seguir\u00e1 aumentando en Colombia. Los hoteles que adopten soluciones integrales y responsables no solo estar\u00e1n cuidando el planeta, sino que tambi\u00e9n se posicionar\u00e1n como referentes de una nueva era del turismo sostenible en Colombia y la regi\u00f3n.<\/p>\n<p><strong>Prensa Ecolab<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-666eae6a elementor-widget elementor-widget-spacer\" data-id=\"666eae6a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-f5304f4 elementor-section-stretched footerpagina animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"f5304f4\" data-element_type=\"section\" id=\"footerpagina\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-478dc08d\" data-id=\"478dc08d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56acdefc elementor-widget elementor-widget-spacer\" data-id=\"56acdefc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11def341 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"11def341\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Cont\u00e1ctanos:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7379861a elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"7379861a\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-36078672\" data-id=\"36078672\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e863259 elementor-widget elementor-widget-text-editor\" data-id=\"7e863259\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span style=\"color: #0095d9;\">Bogot\u00e1 \u2013 Colombia<br \/>Tel\u00e9fono:<\/span><br \/>+57 601 5213937<br \/><span style=\"color: #0095d9;\">M\u00f3vil:<\/span><br \/><span class=\"selectable-text copyable-text\">+57 (322) 4548248<\/span><span class=\"selectable-text copyable-text\"> \/ USA: <\/span><span class=\"selectable-text copyable-text\">+1 305 7717007<\/span><br \/>Email: info<span style=\"color: #0095d9;\">@<\/span>AeroErmo.com<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d45481b\" data-id=\"d45481b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac17291 elementor-widget elementor-widget-spacer\" data-id=\"ac17291\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac46972 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4ac46972\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">men\u00fa:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1406348a elementor-section-boxed elementor-section-height-default elementor-section-height-default 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elementor-element elementor-element-3679e6e0 elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"3679e6e0\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2173cc38\" data-id=\"2173cc38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4175fdd5 elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4175fdd5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">VISITA NUESTRAS REDES:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5c9bced6 elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"5c9bced6\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div 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