{"id":55301,"date":"2025-09-25T03:31:24","date_gmt":"2025-09-25T03:31:24","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=55301"},"modified":"2025-09-25T03:46:41","modified_gmt":"2025-09-25T03:46:41","slug":"hotsale-2025-busca-cerrar-el-ano-con-un-fortalecimiento-a-las-ventas-digitales-y-el-comercio-minorista-en-colombia","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/hotsale-2025-busca-cerrar-el-ano-con-un-fortalecimiento-a-las-ventas-digitales-y-el-comercio-minorista-en-colombia\/","title":{"rendered":"HotSale 2025 busca cerrar el a\u00f1o con un fortalecimiento a las ventas digitales y el comercio minorista en Colombia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"55301\" class=\"elementor elementor-55301\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HotSale 2025 busca cerrar el a\u00f1o con un fortalecimiento a las ventas digitales y el comercio minorista en Colombia <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af4dbac elementor-invisible elementor-widget elementor-widget-image\" data-id=\"af4dbac\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"768\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/HotSale-2025-Colombia-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/HotSale-2025-Colombia-1024x768.jpg 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/HotSale-2025-Colombia-300x225.jpg 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/HotSale-2025-Colombia-768x576.jpg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/HotSale-2025-Colombia-1536x1152.jpg 1536w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/HotSale-2025-Colombia-920x690.jpg 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/HotSale-2025-Colombia-230x173.jpg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/HotSale-2025-Colombia-350x263.jpg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/HotSale-2025-Colombia-480x360.jpg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/HotSale-2025-Colombia-200x150.jpg 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/HotSale-2025-Colombia.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad800b1 elementor-widget elementor-widget-spacer\" data-id=\"ad800b1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8f69d3 elementor-widget elementor-widget-text-editor\" data-id=\"5a8f69d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul>\n<li><strong><em>Las ventas en l\u00ednea en el segundo trimestre del 2025 alcanzaron COP 26,9 billones.<\/em><\/strong><\/li>\n<li><strong><em>El incremento anual del comercio electr\u00f3nico fue del 10,6% de abril a junio de 2025.<\/em><\/strong><\/li>\n<li><strong><em>HotSale se llevar\u00e1 a cabo del 16 al 20 de octubre de 2025.<\/em><\/strong><\/li>\n<li><strong><em>Descuentos y promociones en categor\u00edas como moda, deportes, hogar, tecnolog\u00eda, salud-belleza, viajes y merca week.<\/em><\/strong><\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0593635 elementor-widget elementor-widget-text-editor\" data-id=\"0593635\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>El comercio electr\u00f3nico en el pa\u00eds sigue avanzando y posicion\u00e1ndose como uno de los canales de ventas preferidos para millones de consumidores colombianos. Cifras de la C\u00e1mara Colombiana de Comercio Electr\u00f3nico (CCCE), reportan que, durante el segundo trimestre de 2025, las ventas en l\u00ednea alcanzaron COP 26,9 billones, lo que representa un crecimiento anual del 3,0% frente al mismo periodo de 2024.\u00a0<\/p>\n<p>Seg\u00fan los datos el ticket promedio de compra en el segundo trimestre de 2025 en ventas en canal electr\u00f3nico se ubic\u00f3 en COP 191.850, y las categor\u00edas con mayor participaci\u00f3n fueron tecnolog\u00eda (19,9%), otras de retail (17,9%) y entretenimiento (13,4%), mientras que las de mayor crecimiento fueron otras de retail (112,6%), entretenimiento (38,8%) y turismo (19,6%).<\/p>\n<p>Por esto, Colombia se prepara para el \u00faltimo Hot Sale del a\u00f1o, el evento m\u00e1s esperado de compras digitales y que reunir\u00e1 a las principales marcas del pa\u00eds con grandes beneficios econ\u00f3micos en categor\u00edas como moda, deportes, hogar, tecnolog\u00eda, salud-belleza, viajes y la nueva Mercaweek, que busca introducir por primera vez al evento productos de consumo masivo y de supermercado. La fecha escogida es del <strong>16 al 20 de octubre de 2025<\/strong>.<\/p>\n<p>Mar\u00eda Fernanda Qui\u00f1ones, presidenta ejecutiva de la CCCE destaca que, \u201cestos resultados muestran c\u00f3mo la estacionalidad y las campa\u00f1as promocionales bien ejecutadas pueden dinamizar categor\u00edas clave del comercio digital.\u00a0 El aumento sostenido en el volumen de transacciones evidencia que el comercio electr\u00f3nico se ha consolidado como un canal habitual y confiable para la compra de bienes y servicios de millones de colombianos.\u201d<\/p>\n<p>Esta nueva versi\u00f3n del Hot Sale espera superar los resultados de ediciones anteriores, potenciando la participaci\u00f3n de categor\u00edas que han mostrado gran dinamismo como retail, entretenimiento y turismo, y al mismo tiempo incentivar el uso de medios de pago digitales, que ya representan m\u00e1s del 97% de las operaciones en l\u00ednea, desglosado en d\u00e9bito a cuenta bancaria v\u00eda PSE con un 63.9% y tarjeta de cr\u00e9dito con un 33.3%. Adem\u00e1s, en esta edici\u00f3n se incorpora el Mercaweek como una nueva categor\u00eda y se espera la gran acogida del consumidor en la compra de productos como alimentos, bebidas y hogar, sin hacer largas filas.<\/p>\n<p>Con esta iniciativa, el sector espera no solo incrementar las ventas, sino tambi\u00e9n fortalecer la confianza, atraer nuevos compradores e impulsar la econom\u00eda del pa\u00eds. Reflejando la creciente confianza en los canales electr\u00f3nicos y la reducci\u00f3n progresiva del uso del efectivo en el entorno digital.<\/p>\n<p><em>\u201cEl comercio electr\u00f3nico ha tra\u00eddo un fuerte dinamismo a la industria de viajes y el Hot Sale, una de las jornadas m\u00e1s relevantes del pa\u00eds, ha sido parte fundamental de ese crecimiento. Seg\u00fan nuestra experiencia en la \u00faltima edici\u00f3n de este evento, y comparado con cuatro semanas previas, vimos un aumento del 40% en las b\u00fasquedas de viajes, as\u00ed como un mayor inter\u00e9s en paquetes y hoteles, que crecieron un 45% y 27%, respectivamente. A nivel nacional, Cartagena se consolid\u00f3 como el destino m\u00e1s elegido, seguido por San Andr\u00e9s, Santa Marta, Bogot\u00e1 y Medell\u00edn, en cuanto a los destinos internacionales, Punta Cana, Madrid, Miami, Panam\u00e1 y Orlando fueron los cinco m\u00e1s buscados\u201d<\/em>, indica Pablo Jaitman, country manager de Despegar Colombia.<\/p>\n<p>Adem\u00e1s de las promociones y descuentos, el Hot Sale representa una ventaja directa para los compradores, quienes podr\u00e1n acceder a productos y servicios de calidad a precios m\u00e1s competitivos, con la confianza de que las transacciones cuentan con protocolos avanzados de ciberseguridad.<\/p>\n<p>El Hot Sale 2025 reunir\u00e1 a diferentes marcas l\u00edderes en diferentes sectores, entre ellas Calvin Klein, Agencia de Viajes y Turismo Falabella, Alkosto, Almacenes \u00c9xito, American Apparel\u2013Tommy Hilfiger, Dafiti, Buscalibre, Avianca, Despegar, Falabella.com, Carestino, Ktronix, Mabe, General Electric, Mercado Libre, Natura, Open English, Decameron, Homecenter, Whirlpool, Fossil, Garmin, Offcorss, Aleta, KitchenAid, HP, Laika, Sony, Pr\u00fcne, Samsonite, Samsung, Emma Sleep, Ol\u00edmpica, Totto, Time Square, Adidas, Tiquetes Baratos, Alfagres, H&amp;M, Hoteles Marriott, Farmatodo, My Huevos, La Rebaja, Novaventa, EPM, Casio, Iberia, Carulla, Royal Caribbean, IKEA, On Vacation, Hoteles Dann, Sura, Viajes Circular, Tissot, Cafam, Clic Air, Decathlon, SmartFit, Allianz Seguros, Coca Cola, Apizco y Fundaci\u00f3n Portal M\u00e1gico Alegr\u00eda y Bienestar.<\/p>\n<p>Con esta participaci\u00f3n multisectorial, el HotSale se posiciona como la mayor vitrina digital del pa\u00eds, reafirmando su papel clave en el fortalecimiento del comercio electr\u00f3nico y las ventas minoristas en Colombia.<\/p>\n<p><strong>Prensa HotSale<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498b652f elementor-widget elementor-widget-spacer\" data-id=\"498b652f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-1ee8b928 elementor-section-stretched footerpagina animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"1ee8b928\" data-element_type=\"section\" id=\"footerpagina\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6b41b571\" data-id=\"6b41b571\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f68f862 elementor-widget elementor-widget-spacer\" data-id=\"2f68f862\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9f9641 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1d9f9641\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Cont\u00e1ctanos:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6103522c elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"6103522c\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-36f6671d\" data-id=\"36f6671d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74b9e45e elementor-widget elementor-widget-text-editor\" data-id=\"74b9e45e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span style=\"color: #0095d9;\">Bogot\u00e1 \u2013 Colombia<br \/>Tel\u00e9fono:<\/span><br \/>+57 601 5213937<br \/><span style=\"color: #0095d9;\">M\u00f3vil:<\/span><br \/><span class=\"selectable-text copyable-text\">+57 (322) 4548248<\/span><span class=\"selectable-text copyable-text\"> \/ USA: <\/span><span class=\"selectable-text copyable-text\">+1 305 7717007<\/span><br \/>Email: info<span style=\"color: #0095d9;\">@<\/span>AeroErmo.com<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2fa38c45\" data-id=\"2fa38c45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15f84a9b elementor-widget elementor-widget-spacer\" data-id=\"15f84a9b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5966c996 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5966c996\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">men\u00fa:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a2ba9a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"2a2ba9a4\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div 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data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3041dd7d\" data-id=\"3041dd7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74d158db elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"74d158db\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">VISITA NUESTRAS REDES:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-50e9e958 elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"50e9e958\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-418c2611\" data-id=\"418c2611\" data-element_type=\"column\">\n\t\t\t<div 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