{"id":54509,"date":"2025-09-02T02:49:45","date_gmt":"2025-09-02T02:49:45","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=54509"},"modified":"2025-09-02T02:50:47","modified_gmt":"2025-09-02T02:50:47","slug":"avianca-implementa-routeme-herramienta-de-guia-en-el-aeropuerto-el-dorado-para-mejorar-la-experiencia-de-sus-clientes","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/avianca-implementa-routeme-herramienta-de-guia-en-el-aeropuerto-el-dorado-para-mejorar-la-experiencia-de-sus-clientes\/","title":{"rendered":"Avianca implementa RouteMe, herramienta de gu\u00eda en el Aeropuerto El Dorado para mejorar la experiencia de sus clientes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"54509\" class=\"elementor elementor-54509\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dee37c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal\" data-id=\"3dee37c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16bb4fdb\" data-id=\"16bb4fdb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284f964e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"284f964e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avianca implementa RouteMe, herramienta de gu\u00eda en el Aeropuerto El Dorado para mejorar la experiencia de sus clientes <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e71b68e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6e71b68e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"1024\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-1-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-1-768x1024.jpg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-1-225x300.jpg 225w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-1-1152x1536.jpg 1152w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-1-920x1227.jpg 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-1-230x307.jpg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-1-350x467.jpg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-1-480x640.jpg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-1-200x267.jpg 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-1.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f68f14 elementor-widget elementor-widget-spacer\" data-id=\"3f68f14\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f519906 elementor-widget elementor-widget-text-editor\" data-id=\"f519906\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul>\n<li><strong><em>RouteMe es una herramienta tecnol\u00f3gica, que, mediante el escaneo de un c\u00f3digo QR, ofrece a los usuarios instrucciones visuales y o\u00edbles, paso a paso para navegar dentro del aeropuerto, sin necesidad de descargas, registros o pagos. <\/em><\/strong><\/li>\n<li><strong><em>Luego de una prueba piloto exitosa en el aeropuerto John F. Kennedy de Nueva York, que se llev\u00f3 a cabo desde el 28 de febrero, RouteMe fue implementado en El Dorado, para la gu\u00eda en trayectos internacionales, con planes de expandirse pr\u00f3ximamente a otros aeropuertos. <\/em><\/strong><\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607aa9e elementor-widget elementor-widget-text-editor\" data-id=\"607aa9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Avianca anunci\u00f3 la implementaci\u00f3n de RouteMe, una herramienta tecnol\u00f3gica dise\u00f1ada para facilitar la orientaci\u00f3n de los viajeros dentro del Aeropuerto Internacional El Dorado de Bogot\u00e1 en sus trayectos internacionales. Esta iniciativa refuerza el compromiso de la aerol\u00ednea con la innovaci\u00f3n y la mejora continua de la experiencia de sus usuarios.<\/p>\n<p>RouteMe es una soluci\u00f3n intuitiva que permite a los pasajeros guiarse de forma visual y con instrucciones audibles desde un punto A a un punto B dentro del aeropuerto. La facilidad de acceso es una de sus principales ventajas: los usuarios solo necesitan escanear un c\u00f3digo QR para activar la herramienta, sin necesidad de descargas de aplicaciones ni registros.<\/p>\n<p><em>\u201cEn Avianca estamos constantemente buscando maneras de hacer que el viaje de nuestros pasajeros sea m\u00e1s sencillo y agradable\u201d, afirm\u00f3 <\/em>Michael Swiatek, Chief Accessibility Officer de Abra. \u201c<em>Con RouteMe, estamos brindando una herramienta poderosa y accesible que le da herramientas a nuestros viajeros para navegar por el aeropuerto con confianza y autonom\u00eda. Es un paso importante hacia un futuro donde la tecnolog\u00eda y la comodidad se unen para transformar la experiencia de volar\u201d. <\/em><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4c379 elementor-widget elementor-widget-image\" data-id=\"7a4c379\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"1024\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-2-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-2-768x1024.jpg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-2-225x300.jpg 225w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-2-1152x1536.jpg 1152w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-2-920x1227.jpg 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-2-230x307.jpg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-2-350x467.jpg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-2-480x640.jpg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-2-200x267.jpg 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/09\/Avianca-RouteMe-2.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f43bd2b elementor-widget elementor-widget-spacer\" data-id=\"f43bd2b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d110091 elementor-widget elementor-widget-text-editor\" data-id=\"d110091\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h5><strong>\u00bfC\u00f3mo funciona RouteMe? <\/strong><\/h5>\n<ol>\n<li><strong>Escanee el c\u00f3digo QR: <\/strong>busque los c\u00f3digos QR de RouteMe ubicados en los m\u00f3dulos de check-in internacionales o en el pasillo de llegadas internacionales, que cuentan con la informaci\u00f3n sobre la navegaci\u00f3n.<\/li>\n<li><strong>Acceso instant\u00e1neo: <\/strong>al escanear, la herramienta se inicia de inmediato en su dispositivo m\u00f3vil. No se requieren descargas ni registros previos.<\/li>\n<li><strong>Escoja el destino: <\/strong>dentro del aeropuerto al que desea llegar (ba\u00f1o, alguna sala de abordaje en espec\u00edfico, punto de informaci\u00f3n, sanidad aeroportuaria, sala VIP de Avianca, conexiones o reclamo de equipaje).<\/li>\n<li><strong>Gu\u00eda personalizada: <\/strong>reciba indicaciones visuales claras y, si lo prefiere, instrucciones audibles paso a paso para llegar a su destino.<\/li>\n<li>Funciones adicionales:\n<ol>\n<li><strong>Previsualice y comparta rutas: <\/strong>env\u00ede un adelanto de su ruta por SMS a quien desee.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Rutas accesibles: <\/strong>la herramienta ofrece rutas espec\u00edficas para usuarios con movilidad reducida, incluyendo indicaciones para ascensores.<\/li>\n<li><strong>Asistencia para baja visi\u00f3n: <\/strong>direcciones de audio paso a paso con retroalimentaci\u00f3n h\u00e1ptica para usuarios con baja visi\u00f3n.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>La primera fase piloto de RouteMe se implement\u00f3 en el Aeropuerto Internacional John F. Kennedy de Nueva York y ya est\u00e1 disponible en el Aeropuerto Internacional El Dorado de Bogot\u00e1. La aerol\u00ednea planea expandir esta innovadora soluci\u00f3n a otras bases clave en el futuro, reafirmando su visi\u00f3n de ofrecer un servicio de excelencia y vanguardia tecnol\u00f3gica a todos sus pasajeros.<\/p>\n<p><strong>Prensa Avianca <\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b4bf89d elementor-widget elementor-widget-spacer\" data-id=\"5b4bf89d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-3bd81cab elementor-section-stretched footerpagina animated-fast elementor-section-boxed 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data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ffaf103 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1ffaf103\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Cont\u00e1ctanos:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-229503f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"229503f1\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-157aebb3\" data-id=\"157aebb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbf68bb elementor-widget elementor-widget-text-editor\" data-id=\"cbf68bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span style=\"color: #0095d9;\">Bogot\u00e1 \u2013 Colombia<br \/>Tel\u00e9fono:<\/span><br \/>+57 601 5213937<br \/><span style=\"color: #0095d9;\">M\u00f3vil:<\/span><br \/><span class=\"selectable-text copyable-text\">+57 (322) 4548248<\/span><span class=\"selectable-text copyable-text\"> \/ USA: <\/span><span class=\"selectable-text copyable-text\">+1 305 7717007<\/span><br \/>Email: info<span style=\"color: #0095d9;\">@<\/span>AeroErmo.com<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1bc8f114\" data-id=\"1bc8f114\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1528f36 elementor-widget elementor-widget-spacer\" data-id=\"1528f36\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-104af339 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"104af339\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">men\u00fa:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-13b65ad4 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"13b65ad4\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2687e5d\" data-id=\"2687e5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16c0690d elementor-widget elementor-widget-text-editor\" data-id=\"16c0690d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><a style=\"color: white; font-size: 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elementor-element elementor-element-460d49ef elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"460d49ef\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-55c9490e\" data-id=\"55c9490e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65bc3f16 elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget 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