{"id":54180,"date":"2025-08-25T04:03:01","date_gmt":"2025-08-25T04:03:01","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=54180"},"modified":"2025-08-25T04:03:54","modified_gmt":"2025-08-25T04:03:54","slug":"en-colombia-siete-de-cada-diez-viajeros-usan-la-inteligencia-artificial-para-viajar-segun-booking-com","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/en-colombia-siete-de-cada-diez-viajeros-usan-la-inteligencia-artificial-para-viajar-segun-booking-com\/","title":{"rendered":"En Colombia, siete de cada diez viajeros usan la inteligencia artificial para viajar, seg\u00fan Booking.com"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"54180\" class=\"elementor elementor-54180\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En Colombia, siete de cada diez viajeros usan la inteligencia artificial para viajar, seg\u00fan Booking.com <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607c5bc9 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"607c5bc9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Booking-IA-viajes-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Booking-IA-viajes-1024x683.jpg 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Booking-IA-viajes-300x200.jpg 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Booking-IA-viajes-768x512.jpg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Booking-IA-viajes-1536x1024.jpg 1536w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Booking-IA-viajes-920x614.jpg 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Booking-IA-viajes-230x153.jpg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Booking-IA-viajes-350x233.jpg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Booking-IA-viajes-480x320.jpg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Booking-IA-viajes-200x133.jpg 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Booking-IA-viajes.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2bc728 elementor-widget elementor-widget-spacer\" data-id=\"c2bc728\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aea851e elementor-widget elementor-widget-text-editor\" data-id=\"6aea851e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Hoy d\u00eda, la inteligencia artificial forma parte de la vida cotidiana de las personas y los colombianos no son la excepci\u00f3n. Seg\u00fan el <strong>Informe global sobre la percepci\u00f3n de la IA de Booking.com<\/strong>, basado en m\u00e1s de 37.000 consumidores de 33 mercados en el mundo, los viajeros colombianos recurren a estas herramientas para comparar precios y recibir sugerencias (74%), elegir restaurantes a partir de recomendaciones (69%), obtener consejos de gasto y presupuestos (77%), y acceder a recomendaciones de m\u00fasica y pel\u00edculas (83%).<\/p>\n<p>En el \u00e1mbito de los viajes, la adopci\u00f3n de esta tecnolog\u00eda no se queda atr\u00e1s: en Colombia ya es una compa\u00f1era,<strong> el 73% de los viajeros ya utiliza la IA al momento de viajar y el 83% conf\u00eda<\/strong> <strong>en la informaci\u00f3n que estas herramientas generan de manera personalizada y efectiva<\/strong>, un panorama que se alinea con el prop\u00f3sito de Booking.com de facilitarle a los viajeros formas para descubrir el mundo.<\/p>\n<h5><strong>La IA: cada vez <\/strong><strong>m\u00e1s relevante a la hora de viajar<\/strong><\/h5>\n<p>Viajar hoy implica coordinar variables que cambian minuto a minuto: presupuesto, disponibilidad de vuelos y alojamientos, transporte, clima, seguridad y hasta sostenibilidad. La inteligencia artificial se ha vuelto un aliado importante para acompa\u00f1ar a los viajeros en todo momento, principalmente desde la planeaci\u00f3n. Por ejemplo, en Colombia, antes de viajar<strong>, el 46% de los viajeros usa la IA para investigar nuevos destinos y definir la mejor \u00e9poca para visitarlos<\/strong>; <strong>el 35% para obtener recomendaciones de restaurantes y comidas; el 33% para buscar y reservar vuelos y el 31% para reservar alojamiento.<\/strong> Esto refleja la confianza que tienen a la hora de utilizar la tecnolog\u00eda para mejorar sus viajes, como sucede en Booking.com que lleva m\u00e1s de una d\u00e9cada integrando la IA a sus servicios.<\/p>\n<p>Pero como lo que se planea pocas veces se cumple al pie de la letra, las herramientas de IA tambi\u00e9n son consejeras durante el desarrollo del viaje. Las personas suelen recurrir a ellas para decidir <strong>qu\u00e9 hacer y qu\u00e9 visitar con recomendaciones de \u00faltimo minuto (50%), orientarse y moverse en lugares desconocidos (46%) y utilizarlas como gu\u00eda que aporta contexto \u2014historia, horarios y consejos pr\u00e1cticos\u2014 de cada sitio (41%).<\/strong> Al regresar, la experiencia no se apaga: el 92% sigue aprovech\u00e1ndola para editar fotos del viaje (43%) y recibir recomendaciones personalizadas que inspiran la pr\u00f3xima escapada (42%), cerrando el ciclo e inspirando el siguiente itinerario.<\/p>\n<p>Mirando hacia los pr\u00f3ximos viajes, casi todos quieren apoyo de la IA en cada etapa: el 97% menciona al menos una ayuda deseada, especialmente para descubrir nuevos destinos (48%), gestionar presupuesto y aprovechar promociones (43%) y reservar alojamiento (40%). Por otro lado, el 98% pide funciones que resuelvan en el momento, como traducci\u00f3n de idiomas, men\u00fas y se\u00f1ales (56%) y navegaci\u00f3n\/transporte en lugares desconocidos (51%).<\/p>\n<p><em>\u201cLa IA generativa representa uno de los cambios tecnol\u00f3gicos m\u00e1s importantes de nuestra era y redise\u00f1a fundamentalmente la forma en que los consumidores se relacionan con el mundo que los rodea. A medida que esta tecnolog\u00eda madura, no solo transforma la forma en que las empresas como la nuestra anticipan y satisfacen las necesidades cambiantes de los clientes, sino que tambi\u00e9n eleva la vara en cuanto a lo que los viajeros esperan obtener de cada interacci\u00f3n\u201d, <\/em>dice James Waters, director comercial de Booking.com.<\/p>\n<p><strong>Prensa Booking.com<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79c50207 elementor-widget elementor-widget-spacer\" data-id=\"79c50207\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-301a6c04 elementor-section-stretched footerpagina animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"301a6c04\" data-element_type=\"section\" id=\"footerpagina\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-659439b0\" data-id=\"659439b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-504f25b elementor-widget elementor-widget-spacer\" data-id=\"504f25b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f0dec5 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"44f0dec5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Cont\u00e1ctanos:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1bcbeb4d elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"1bcbeb4d\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-223bffb6\" data-id=\"223bffb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64657aa8 elementor-widget elementor-widget-text-editor\" data-id=\"64657aa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span style=\"color: #0095d9;\">Bogot\u00e1 \u2013 Colombia<br \/>Tel\u00e9fono:<\/span><br \/>+57 601 5213937<br \/><span style=\"color: #0095d9;\">M\u00f3vil:<\/span><br \/><span class=\"selectable-text copyable-text\">+57 (322) 4548248<\/span><span class=\"selectable-text copyable-text\"> \/ USA: <\/span><span class=\"selectable-text copyable-text\">+1 305 7717007<\/span><br \/>Email: info<span style=\"color: #0095d9;\">@<\/span>AeroErmo.com<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1b40eaef\" data-id=\"1b40eaef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b814bf5 elementor-widget elementor-widget-spacer\" data-id=\"1b814bf5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65940e2f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"65940e2f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">men\u00fa:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37d87f55 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"37d87f55\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-72510bce\" data-id=\"72510bce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b2d1ee elementor-widget elementor-widget-text-editor\" data-id=\"2b2d1ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/\">HOME<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/quienes-somos\">SOBRE NOSOTROS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/nuestras-ediciones\">EDICIONES<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/eventos\/\">EVENTOS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/media-kit\">MEDIA KIT<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/contacto\">CONTACTO<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-74819c3f\" data-id=\"74819c3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-757253c5 elementor-widget elementor-widget-text-editor\" data-id=\"757253c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/blog\">NOTICIAS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/media-kit\/\">PUBLICIDAD<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/suscribase\/\">SUSCRIBASE<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/wp-admin\">INICIAR SESI\u00d3N<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-39d15cb6\" data-id=\"39d15cb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-747665fa elementor-widget elementor-widget-spacer\" data-id=\"747665fa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1cd233ef elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"1cd233ef\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1d6e1a69\" data-id=\"1d6e1a69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fcf94f4 elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4fcf94f4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">VISITA NUESTRAS REDES:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6408642c elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"6408642c\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6b9e5f14\" data-id=\"6b9e5f14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cff8fa4 elementor-widget elementor-widget-image\" data-id=\"4cff8fa4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/aeroermo\" target=\"_blank\">\n\t\t\t\t\t\t\t<img 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