{"id":53885,"date":"2025-08-12T03:45:14","date_gmt":"2025-08-12T03:45:14","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=53885"},"modified":"2025-08-12T03:46:07","modified_gmt":"2025-08-12T03:46:07","slug":"united-airlines-una-nueva-vision-que-esta-redefiniendo-la-lealtad-del-cliente","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/united-airlines-una-nueva-vision-que-esta-redefiniendo-la-lealtad-del-cliente\/","title":{"rendered":"United Airlines: una nueva visi\u00f3n que est\u00e1 redefiniendo la lealtad del cliente"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"53885\" class=\"elementor elementor-53885\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7afa650 elementor-section-boxed elementor-section-height-default 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">United Airlines: una nueva visi\u00f3n que est\u00e1 redefiniendo la lealtad del cliente<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1edd041e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1edd041e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"768\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Mike-Petrella-United-Airlines-copia-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Mike-Petrella-United-Airlines-copia-1024x768.jpg 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Mike-Petrella-United-Airlines-copia-300x225.jpg 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Mike-Petrella-United-Airlines-copia-768x576.jpg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Mike-Petrella-United-Airlines-copia-1536x1152.jpg 1536w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Mike-Petrella-United-Airlines-copia-920x690.jpg 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Mike-Petrella-United-Airlines-copia-230x173.jpg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Mike-Petrella-United-Airlines-copia-350x263.jpg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Mike-Petrella-United-Airlines-copia-480x360.jpg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Mike-Petrella-United-Airlines-copia-200x150.jpg 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/08\/Mike-Petrella-United-Airlines-copia.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-437e2cc elementor-widget elementor-widget-spacer\" data-id=\"437e2cc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da77eed elementor-widget elementor-widget-text-editor\" data-id=\"1da77eed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h5 style=\"text-align: center;\"><strong><em>Antes del World Aviation Festival (WAF) 2025, Mike Petrella, de United, comparte c\u00f3mo los datos, las emociones y la relevancia cotidiana est\u00e1n redefiniendo el viaje de los viajeros.<\/em><\/strong><\/h5><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32beefe elementor-widget elementor-widget-text-editor\" data-id=\"32beefe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Mientras el sector de la aviaci\u00f3n se prepara para reunirse en Lisboa con motivo del World Aviation Festival 2025, United Airlines presenta una nueva y audaz visi\u00f3n de la fidelidad. Mike Petrella, director general de Alianzas Estrat\u00e9gicas de United Airlines, participar\u00e1 en la sesi\u00f3n \u00abFidelidad centrada en el viajero: crear viajes completos y significativos\u00bb, que forma parte del programa sobre fidelidad del festival. El evento se celebrar\u00e1 del 7 al 9 de octubre de 2025 en la Feira Internacional de Lisboa (FIL) y reunir\u00e1 a m\u00e1s de 6.000 ejecutivos de todo el mundo, 600 ponentes y 400 expositores.<\/p>\n<p>En una entrevista reciente para la serie On-Demand de WAF, Petrella comparti\u00f3 c\u00f3mo su experiencia en AdTech est\u00e1 ayudando a United a replantearse el viaje del viajero desde cero. <em>\u201cNo soy un experto en aerol\u00edneas\u201d<\/em>, afirm\u00f3. <em>\u201cAs\u00ed que empec\u00e9 con una hoja en blanco. Para m\u00ed, la fidelidad no se limita al vuelo, sino que tiene que ver con la emoci\u00f3n, la utilidad y la sensaci\u00f3n de formar parte de MileagePlus\u201d<\/em>.<\/p>\n<p>El enfoque de Petrella se centra en la personalizaci\u00f3n de todo el viaje, desde la inspiraci\u00f3n y la planificaci\u00f3n hasta el regreso a casa. <em>\u201cEstamos tratando de entender qu\u00e9 podemos hacer para que el viaje sea m\u00e1s inmersivo, m\u00e1s personal. Tu viaje, no el de un pasajero cualquiera\u201d<\/em>, explic\u00f3.<\/p>\n<p>Uno de los cambios m\u00e1s interesantes es la iniciativa de United de integrar la fidelidad en la vida cotidiana, no solo en los viajes. <em>\u201cLas personas son personas, est\u00e9n de viaje o no\u201d<\/em>, afirma Petrella. <em>\u201c\u00bfSe pueden ganar millas por una clase de spinning? \u00bfSe pueden usar millas para comprar entradas para un concierto? Estamos explorando asociaciones que reflejen c\u00f3mo vive realmente la gente: entrega de comestibles, transporte compartido, bienestar. Se trata de crear valor m\u00e1s all\u00e1 del aeropuerto\u201d<\/em>.<\/p>\n<p>La personalizaci\u00f3n conlleva complejidad. Petrella tiene clara la necesidad de equilibrar la relevancia con la moderaci\u00f3n. <em>\u201cNo quer\u00edamos que el avi\u00f3n pareciera Times Square\u201d<\/em>, afirma. <em>\u201cSe trata de experiencias aut\u00f3ctonas, ofertas que se perciben como parte del proceso de reserva, no anuncios aleatorios. Y, a veces, lo mejor es no enviar ning\u00fan mensaje\u201d<\/em>.<\/p>\n<p>La estrategia de United se basa en la colaboraci\u00f3n en materia de datos seguros y la privacidad, con un fuerte \u00e9nfasis en la confianza. <em>\u201cCumplimos plenamente con la normativa mundial y somos proactivos en la protecci\u00f3n de los datos de los clientes\u201d<\/em>, afirma Petrella. <em>\u201cLa confianza es fundamental. Colaboramos interna y externamente en salas limpias, siempre con integridad\u201d<\/em>.<\/p>\n<p>De cara al evento de Lisboa, Petrella est\u00e1 deseando aprender de sus compa\u00f1eros del sector. \u201cHay mentes brillantes en este \u00e1mbito. Estoy deseando establecer colaboraciones, escuchar nuevas ideas y aportar ideas frescas a United y MileagePlus\u201d.<\/p>\n<p>El World Aviation Festival de este a\u00f1o contar\u00e1 con diecis\u00e9is temas, entre los que se incluyen la inteligencia artificial, la transformaci\u00f3n digital, la venta minorista en las aerol\u00edneas y la sostenibilidad. La secci\u00f3n dedicada a la fidelizaci\u00f3n se centrar\u00e1 en c\u00f3mo las aerol\u00edneas est\u00e1n evolucionando sus programas para satisfacer las cambiantes expectativas de los consumidores.<\/p>\n<p><strong>Prensa World Aviation Festival<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5656dd9 elementor-widget elementor-widget-spacer\" data-id=\"5656dd9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-7d4e8ce7 elementor-section-stretched footerpagina animated-fast elementor-section-boxed 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