{"id":52803,"date":"2025-07-10T05:12:50","date_gmt":"2025-07-10T05:12:50","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=52803"},"modified":"2025-07-10T05:15:42","modified_gmt":"2025-07-10T05:15:42","slug":"la-experiencia-del-viajero-como-clave-del-turismo-moderno","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/la-experiencia-del-viajero-como-clave-del-turismo-moderno\/","title":{"rendered":"La experiencia del viajero como clave del turismo moderno"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"52803\" class=\"elementor elementor-52803\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4559514c elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal\" 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La experiencia del viajero como clave del turismo moderno<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-120fd4ec elementor-invisible elementor-widget elementor-widget-image\" data-id=\"120fd4ec\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/Travel2Latam-experiencias-viaje-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/Travel2Latam-experiencias-viaje-1024x576.png 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/Travel2Latam-experiencias-viaje-300x169.png 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/Travel2Latam-experiencias-viaje-768x432.png 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/Travel2Latam-experiencias-viaje-920x518.png 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/Travel2Latam-experiencias-viaje-230x129.png 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/Travel2Latam-experiencias-viaje-350x197.png 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/Travel2Latam-experiencias-viaje-480x270.png 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/Travel2Latam-experiencias-viaje-200x113.png 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/Travel2Latam-experiencias-viaje.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd301f5 elementor-widget elementor-widget-heading\" data-id=\"dd301f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Cr\u00e9dito: Pexels<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dd548a elementor-widget elementor-widget-spacer\" data-id=\"7dd548a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d6ab3c elementor-widget elementor-widget-text-editor\" data-id=\"39d6ab3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h5 style=\"text-align: center;\"><strong><em>Mientras la industria tur\u00edstica global se expande a ritmo acelerado, el mayor desaf\u00edo no es atraer m\u00e1s visitantes, sino dise\u00f1ar experiencias que los transformen en clientes leales. El servicio personalizado y la eficiencia tecnol\u00f3gica ya no son un plus: son el nuevo est\u00e1ndar.<\/em><\/strong><\/h5><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367b649 elementor-widget elementor-widget-text-editor\" data-id=\"367b649\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>El turismo est\u00e1 atravesando un ciclo de crecimiento sin precedentes. Seg\u00fan proyecciones de Boston Consulting Group, el gasto global en viajes de ocio alcanzar\u00e1 los 15 billones de d\u00f3lares en 2040, triplicando los niveles actuales. Sin embargo, m\u00e1s all\u00e1 del volumen, el verdadero cambio est\u00e1 en las expectativas de los viajeros: hoy, el foco ya no est\u00e1 solo en el destino, sino en todo lo que ocurre antes, durante y despu\u00e9s del viaje.<\/p>\n<p>La experiencia del cliente se ha convertido en el nuevo diferencial competitivo. As\u00ed lo refleja el informe CX Trends 2025 de Zendesk, que revela que el 89% de los l\u00edderes de la industria considera que brindar un servicio excepcional es clave para destacarse en un mercado cada vez m\u00e1s din\u00e1mico y exigente.<\/p>\n<p>En este contexto, la experiencia ya no se limita al momento del check-in o al recorrido tur\u00edstico: comienza en el primer clic, en la b\u00fasqueda, en el contacto por WhatsApp, en una respuesta autom\u00e1tica bien formulada o en una soluci\u00f3n \u00e1gil frente a un imprevisto. Cada punto de contacto cuenta, y puede sumar \u2014o restar\u2014 valor a la experiencia general.<\/p>\n<h5><strong>Un viajero m\u00e1s informado, m\u00e1s conectado y m\u00e1s exigente<\/strong><\/h5>\n<p>Las nuevas generaciones, especialmente Millennials y Gen Z, est\u00e1n redefiniendo la forma de viajar. Crecieron en entornos digitales, est\u00e1n acostumbrados a respuestas instant\u00e1neas y esperan interacciones fluidas, sin fricciones. No toleran procesos lentos, atenci\u00f3n impersonal ni barreras tecnol\u00f3gicas. Para ellos, el est\u00e1ndar es alto: agilidad, personalizaci\u00f3n y omnicanalidad.<\/p>\n<p>Esto representa un gran desaf\u00edo y una gran oportunidad para las marcas del sector. Aquellas que logren adaptarse a estas nuevas demandas, creando experiencias relevantes, memorables y sin interrupciones, no solo destacar\u00e1n frente a la competencia: construir\u00e1n relaciones duraderas.<\/p>\n<h5><strong>Tecnolog\u00eda al servicio de la experiencia<\/strong><\/h5>\n<p>En este nuevo escenario, la tecnolog\u00eda juega un rol fundamental. La inteligencia artificial, los chatbots inteligentes, el autoservicio 24\/7, la mensajer\u00eda proactiva y el an\u00e1lisis predictivo ya no son herramientas del futuro: son los pilares de una nueva forma de relacionarse con el cliente.<\/p>\n<p>Hoy, las marcas l\u00edderes del turismo est\u00e1n apostando a sistemas que permiten anticipar necesidades, activar promociones personalizadas en el momento justo, resolver dudas de forma natural y r\u00e1pida desde cualquier canal, e incluso detectar emociones o frustraciones en tiempo real para actuar en consecuencia.<\/p>\n<p>El 81% de los l\u00edderes en experiencia de cliente cree que, en los pr\u00f3ximos a\u00f1os, el 80% de los problemas se resolver\u00e1n sin intervenci\u00f3n humana. Pero esto no implica eliminar la empat\u00eda: al contrario, la automatizaci\u00f3n permite liberar al talento humano para enfocarse en lo que realmente importa: resolver lo complejo, conectar emocionalmente y atender lo excepcional.<\/p>\n<p>De hecho, el 85% de los ejecutivos consultados considera que la IA puede hacer que las interacciones sean m\u00e1s humanas, y el 87% conf\u00eda en su capacidad para personalizar la experiencia sin perder eficiencia.<\/p>\n<h5><strong>Resultados medibles y fidelizaci\u00f3n a largo plazo<\/strong><\/h5>\n<p>Los avances ya se traducen en beneficios concretos: el 65% de los l\u00edderes del sector viajes y hospitalidad asegura haber obtenido un retorno positivo tras incorporar herramientas de inteligencia artificial en sus estrategias de experiencia del cliente.<\/p>\n<p>Esto cobra especial relevancia en momentos de alta demanda, como la temporada de verano, cuando los recursos operativos suelen estar al l\u00edmite y la atenci\u00f3n al detalle marca la diferencia. Desde una consulta r\u00e1pida sobre amenidades, hasta la posibilidad de cancelar una reserva sin fricci\u00f3n, reservar actividades en destino o resolver imprevistos en segundos, cada microexperiencia se convierte en una oportunidad para generar satisfacci\u00f3n \u2014y fidelidad.<\/p>\n<p>Porque hoy los viajeros lo tienen claro: una mala experiencia puede arruinar el viaje, pero una atenci\u00f3n impecable puede convertirlo en inolvidable.<\/p>\n<p><strong>Fuente: Eva Garc\u00eda Luna, Principal Solutions Consultant en Zendesk.<\/strong><\/p>\n<p><strong>Por Travel2Latam<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f161cb3 elementor-widget elementor-widget-spacer\" data-id=\"4f161cb3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-c9c0990 elementor-section-stretched footerpagina animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"c9c0990\" data-element_type=\"section\" id=\"footerpagina\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7d67f51f\" data-id=\"7d67f51f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58ec6e42 elementor-widget elementor-widget-spacer\" data-id=\"58ec6e42\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c29a3c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"45c29a3c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Cont\u00e1ctanos:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-398e4bb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"398e4bb8\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1347b87b\" data-id=\"1347b87b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fea197a elementor-widget elementor-widget-text-editor\" data-id=\"5fea197a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span style=\"color: #0095d9;\">Bogot\u00e1 \u2013 Colombia<br \/>Tel\u00e9fono:<\/span><br \/>+57 601 5213937<br \/><span style=\"color: #0095d9;\">M\u00f3vil:<\/span><br \/><span class=\"selectable-text copyable-text\">+57 (322) 4548248<\/span><span class=\"selectable-text copyable-text\"> \/ USA: <\/span><span class=\"selectable-text copyable-text\">+1 305 7717007<\/span><br \/>Email: info<span style=\"color: #0095d9;\">@<\/span>AeroErmo.com<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-68af1b96\" data-id=\"68af1b96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1784dd45 elementor-widget elementor-widget-spacer\" data-id=\"1784dd45\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a84880c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2a84880c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" 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class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-759ce5da elementor-widget elementor-widget-text-editor\" data-id=\"759ce5da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/\">HOME<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/quienes-somos\">SOBRE NOSOTROS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/nuestras-ediciones\">EDICIONES<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/eventos\/\">EVENTOS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/media-kit\">MEDIA KIT<\/a><br \/><a style=\"color: white; font-size: 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data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-508d3b27 elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"508d3b27\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-605b162\" data-id=\"605b162\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ba2c4e0 elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5ba2c4e0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">VISITA NUESTRAS REDES:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ffc555a elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"5ffc555a\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5ebef4f6\" data-id=\"5ebef4f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dd55d46 elementor-widget elementor-widget-image\" data-id=\"1dd55d46\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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