{"id":52616,"date":"2025-07-04T01:38:40","date_gmt":"2025-07-04T01:38:40","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=52616"},"modified":"2025-07-04T02:32:39","modified_gmt":"2025-07-04T02:32:39","slug":"pricetravel-holding-designa-a-zoraida-cedeno-como-directora-b2b-latam","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/pricetravel-holding-designa-a-zoraida-cedeno-como-directora-b2b-latam\/","title":{"rendered":"PriceTravel Holding designa a Zoraida Cede\u00f1o como directora B2B Latam"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"52616\" class=\"elementor elementor-52616\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57d9665b elementor-section-boxed elementor-section-height-default elementor-section-height-default 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elementor-element-3993ffc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal\" data-id=\"3993ffc4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38b8b2a9\" data-id=\"38b8b2a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7942d92b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7942d92b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PriceTravel Holding designa a Zoraida Cede\u00f1o como directora B2B Latam<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36bb9fa2 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"36bb9fa2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"768\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/PriceTravel-Holding-Zoraida-Cedeno-y-Maria-del-Pilar-Escobar-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/PriceTravel-Holding-Zoraida-Cedeno-y-Maria-del-Pilar-Escobar-1024x768.jpg 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/PriceTravel-Holding-Zoraida-Cedeno-y-Maria-del-Pilar-Escobar-300x225.jpg 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/PriceTravel-Holding-Zoraida-Cedeno-y-Maria-del-Pilar-Escobar-768x576.jpg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/PriceTravel-Holding-Zoraida-Cedeno-y-Maria-del-Pilar-Escobar-1536x1152.jpg 1536w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/PriceTravel-Holding-Zoraida-Cedeno-y-Maria-del-Pilar-Escobar-920x690.jpg 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/PriceTravel-Holding-Zoraida-Cedeno-y-Maria-del-Pilar-Escobar-230x173.jpg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/PriceTravel-Holding-Zoraida-Cedeno-y-Maria-del-Pilar-Escobar-350x263.jpg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/PriceTravel-Holding-Zoraida-Cedeno-y-Maria-del-Pilar-Escobar-480x360.jpg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/PriceTravel-Holding-Zoraida-Cedeno-y-Maria-del-Pilar-Escobar-200x150.jpg 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/07\/PriceTravel-Holding-Zoraida-Cedeno-y-Maria-del-Pilar-Escobar.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a5ba73 elementor-widget elementor-widget-heading\" data-id=\"3a5ba73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Zoraida Cede\u00f1o y Mar\u00eda del Pilar Escobar<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a23b79 elementor-widget elementor-widget-spacer\" data-id=\"9a23b79\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc8f1cd elementor-widget elementor-widget-text-editor\" data-id=\"5cc8f1cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul>\n<li><strong><em>La ejecutiva tendr\u00e1 su base en Ciudad de M\u00e9xico, desde donde liderar\u00e1 las operaciones para todo Latinoam\u00e9rica<\/em><\/strong><\/li>\n<li><strong><em>Su anterior posici\u00f3n frente al canal B2B del corporativo en Colombia, quedar\u00e1 a cargo de Mar\u00eda del Pilar Escobar; quien desde hace 10 a\u00f1os forma parte de PriceTravel Holding<\/em><\/strong><\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea59af4 elementor-widget elementor-widget-text-editor\" data-id=\"ea59af4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>PriceTravel Holding anuncia el nombramiento de Zoraida Cede\u00f1o como nueva directora B2B Latam, a partir del 1 de julio de 2025. En esta posici\u00f3n, Cede\u00f1o ser\u00e1 responsable de fortalecer la presencia regional de PriceAgencies, la unidad de negocio B2B de la compa\u00f1\u00eda, as\u00ed como de consolidar su propuesta de valor basada en tecnolog\u00eda, contenido y servicio, principalmente. La ejecutiva tendr\u00e1 su base en Ciudad de M\u00e9xico, desde donde liderar\u00e1 las operaciones para todo Latinoam\u00e9rica.<\/p>\n<p>Durante m\u00e1s de ocho a\u00f1os, Zoraida estuvo al frente del canal B2B del corporativo en Colombia, donde lider\u00f3 la expansi\u00f3n comercial de PriceAgencies en todo el pa\u00eds. Gracias a su gesti\u00f3n, se ha logrado un crecimiento sostenido a\u00f1o tras a\u00f1o en ventas y posicionando a PriceAgencies como la plataforma B2B l\u00edder en Colombia.<\/p>\n<p>En su lugar, asume la posici\u00f3n en Colombia Mar\u00eda del Pilar Escobar; desde hace 10 a\u00f1os forma parte de PriceTravel Holding, donde actualmente lidera el canal de agencias en Cali y el suroccidente del pa\u00eds. Su experiencia y gran capacidad para construir y mantener relaciones a largo plazo han sido clave para consolidar la operaci\u00f3n en esta regi\u00f3n, obteniendo resultados sobresalientes en crecimiento, posicionamiento y fidelizaci\u00f3n de clientes.<\/p>\n<p>Mar\u00eda del Pilar es Administradora de Empresas con m\u00e1s de 20 a\u00f1os de trayectoria en la industria del turismo. A lo largo de su carrera, se ha especializado en el \u00e1rea comercial, fortaleciendo alianzas estrat\u00e9gicas, liderando equipos de ventas, promoviendo el crecimiento de canales de distribuci\u00f3n y logrando importantes avances en la expansi\u00f3n comercial de diversas organizaciones del sector.<\/p>\n<p>Con su propuesta de valor centrada en brindar tecnolog\u00eda de vanguardia, amplio contenido, atenci\u00f3n personalizada y soluciones comerciales flexibles, PriceAgencies se ha consolidado como un aliado estrat\u00e9gico para las agencias de viajes de Latinoam\u00e9rica. En los \u00faltimos meses, la marca ha logrado una exitosa entrada a mercados clave como Per\u00fa y Argentina, con gran aceptaci\u00f3n por parte del canal minorista y resultados prometedores en t\u00e9rminos de captaci\u00f3n y conversi\u00f3n.<\/p>\n<p><em>\u201cEstamos entusiasmados con este nuevo cambio en la estructura de la compa\u00f1\u00eda. Este responde a una estrategia regional ambiciosa que contempla la expansi\u00f3n hacia nuevos pa\u00edses de Latinoam\u00e9rica en los pr\u00f3ximos meses, estamos seguros que Zoraida y Mar\u00eda del Pilar har\u00e1n un gran papel. Sin duda, reafirmamos el compromiso de PriceTravel Holding con la innovaci\u00f3n, la eficiencia operativa y el fortalecimiento de la red de distribuci\u00f3n en la regi\u00f3n\u201d<\/em>, coment\u00f3 Juan Socas, vicepresidente Comercial.<\/p>\n<p>Por su parte, Zoraida Cede\u00f1o mencion\u00f3: <em>\u201cMe entusiasma liderar esta nueva etapa con una visi\u00f3n regional que nos permita llevar la propuesta de valor de PriceAgencies a otro nivel. Por supuesto, junto con Maria del Pilar tenemos compromiso de continuar ofrececiendo un portafolio de productos robusto, optimizar procesos operativos, desarrollar nuevas funcionalidades tecnol\u00f3gicas, y fortalecer los programas de capacitaci\u00f3n y acompa\u00f1amiento a agencias de viajes\u201d.<\/em><\/p>\n<p>Con esta designaci\u00f3n, PriceTravel Holding refuerza su liderazgo en la industria tur\u00edstica y consolida su apuesta por el crecimiento sostenible del canal B2B en Am\u00e9rica Latina.<\/p>\n<p><strong>Prensa PriceTravel Holding<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3121aaf2 elementor-widget elementor-widget-spacer\" data-id=\"3121aaf2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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