{"id":49009,"date":"2025-03-20T02:47:45","date_gmt":"2025-03-20T02:47:45","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=49009"},"modified":"2025-03-20T02:50:56","modified_gmt":"2025-03-20T02:50:56","slug":"mabrian-y-the-data-appeal-company-firman-un-acuerdo-con-wttc-para-impulsar-la-inteligencia-de-datos-para-el-turismo","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/mabrian-y-the-data-appeal-company-firman-un-acuerdo-con-wttc-para-impulsar-la-inteligencia-de-datos-para-el-turismo\/","title":{"rendered":"Mabrian y The Data Appeal Company firman un acuerdo con WTTC para impulsar la inteligencia de datos para el turismo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"49009\" class=\"elementor elementor-49009\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mabrian y The Data Appeal Company firman un acuerdo con WTTC para impulsar la inteligencia de datos para el turismo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98feafb elementor-invisible elementor-widget elementor-widget-image\" data-id=\"98feafb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/03\/WTTC-Mabrian-AgreementSigning-FINAL-1024x683.jpeg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/03\/WTTC-Mabrian-AgreementSigning-FINAL-1024x683.jpeg 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/03\/WTTC-Mabrian-AgreementSigning-FINAL-300x200.jpeg 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/03\/WTTC-Mabrian-AgreementSigning-FINAL-768x512.jpeg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/03\/WTTC-Mabrian-AgreementSigning-FINAL-1536x1024.jpeg 1536w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/03\/WTTC-Mabrian-AgreementSigning-FINAL-920x614.jpeg 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/03\/WTTC-Mabrian-AgreementSigning-FINAL-230x153.jpeg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/03\/WTTC-Mabrian-AgreementSigning-FINAL-350x233.jpeg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/03\/WTTC-Mabrian-AgreementSigning-FINAL-480x320.jpeg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/03\/WTTC-Mabrian-AgreementSigning-FINAL-200x133.jpeg 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2025\/03\/WTTC-Mabrian-AgreementSigning-FINAL.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-458f536 elementor-widget elementor-widget-spacer\" data-id=\"458f536\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7e41a8 elementor-widget elementor-widget-text-editor\" data-id=\"3a7e41a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h5><em><strong>En virtud de este acuerdo firmado con World Travel &amp; Tourism Council (WTTC), ambas compa\u00f1\u00edas se convertir\u00e1n en una fuente relevante y confiable de inteligencia de datos para la industria tur\u00edstica, apoyando los proyectos de sus servicios de estudios e investigaci\u00f3n de esta entidad sectorial, la m\u00e1s importante a nivel mundial, y contribuyendo a sus esfuerzos globales para fomentar una industria tur\u00edstica m\u00e1s sostenible y resiliente.<\/strong><\/em><\/h5><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-effca6b elementor-widget elementor-widget-text-editor\" data-id=\"effca6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Mabrian, la plataforma global de inteligencia tur\u00edstica, parte de The Data Appeal Company \u2013 Almawave Group ha firmado un convenio estrat\u00e9gico con World Travel &amp; Tourism Council (WTTC) para convertirse en Knowledge Partner (Socio de Conocimiento) de esta organizaci\u00f3n, que representa a los principales actores de la industria tur\u00edstica mundial. De esta forma, WTTC contar\u00e1 con recursos confiables y especializados de inteligencia de datos que respaldar\u00e1n las estrategias de crecimiento sostenible del sector.<\/p>\n<p>Como parte de este acuerdo de colaboraci\u00f3n, del que tambi\u00e9n forma parte The Data Appeal Company \u2013 Almawave Group, ambas empresas dar\u00e1n al WTTC acceso a sus bases de datos de inteligencia tur\u00edstica, que comprenden informaci\u00f3n sobre conectividad a\u00e9rea, sentimiento e intereses de los viajeros, elaboraci\u00f3n de perfiles de demanda, oferta de alojamiento y an\u00e1lisis del impacto de los eventos, entre otros; permitiendo elaborar estudios diversos sobre las tendencias m\u00e1s relevantes para la industria.<\/p>\n<p>Virginia Messina, vicepresidenta s\u00e9nior de Promoci\u00f3n y Comunicaci\u00f3n de WTTC, considera que <em>\u201cla inteligencia de datos es fundamental para el crecimiento sostenible del sector tur\u00edstico; por eso, estamos encantados de dar la bienvenida a Mabrian como Knowledge Partner y esperamos aprovechar su experiencia, as\u00ed como la de The Data Appeal Company, para mejorar nuestros esfuerzos de investigaci\u00f3n y promoci\u00f3n\u201d<\/em>.<\/p>\n<p><em>\u201cFormar parte de este proyecto con WTTC es un paso importante en nuestra misi\u00f3n de empoderar al sector aportando conoimiento basado en datos\u201d<\/em>, apunta Mirko Lalli, CEO de The Data Appeal Company. <em>\u201cTambi\u00e9n es una oportunidad para contribuir con la labor de los l\u00edderes de la industria, ayud\u00e1ndoles a anticipar tendencias, a optimizar estrategias y a impulsar un desarrollo tur\u00edstico m\u00e1s sostenible en todo el mundo\u201d<\/em>.<\/p>\n<p>Seg\u00fan el convenio, firmado por Mabrian con representantes del WTTC en la \u00faltima edici\u00f3n de la feria ITB Berl\u00edn, el equipo de investigaci\u00f3n del WTTC tendr\u00e1 acceso a las bases de datos de inteligencia tur\u00edstica de Mabrian y The Data Appeal Company \u2013 Almawave Group, y tambi\u00e9n a su experimentado equipo de analistas y consultores. Estos recursos respaldar\u00e1n las iniciativas de investigaci\u00f3n sectorial lideradas por WTTC, el desarrollo de pol\u00edticas tur\u00edsticas o el an\u00e1lisis experto, contribuyendo a su misi\u00f3n de fomentar la toma de decisiones informada dentro del ecosistema global del turismo.<\/p>\n<p><em>\u201cTras seis a\u00f1os como miembros asociados de WTTC, estamos entusiasmados de fortalecer nuestra relaci\u00f3n con este acuerdo, que refuerza nuestro compromiso con poner al alcance de la industria tur\u00edstica inteligencia de datos pr\u00e1ctica, relevante y fiable\u201d<\/em>, afirma Carlos Cendra, socio y director de Marketing y Comunicaci\u00f3n de Mabrian.<\/p>\n<p><strong>Prensa Mabrian <\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae85195 elementor-widget elementor-widget-spacer\" data-id=\"ae85195\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div 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