{"id":4794,"date":"2019-12-04T16:09:58","date_gmt":"2019-12-04T16:09:58","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=4794"},"modified":"2019-12-04T16:12:34","modified_gmt":"2019-12-04T16:12:34","slug":"avios-solidarios-la-innovacion-en-iberia-da-paso-a-la-responsabilidad-corporativa","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/avios-solidarios-la-innovacion-en-iberia-da-paso-a-la-responsabilidad-corporativa\/","title":{"rendered":"Avios Solidarios: la innovaci\u00f3n en Iberia da paso a la Responsabilidad Corporativa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4794\" class=\"elementor elementor-4794 elementor-bc-flex-widget\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b5c9bee elementor-section-boxed 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https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/12\/iberia1.1-300x115.jpg 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/12\/iberia1.1-230x88.jpg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/12\/iberia1.1-350x135.jpg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/12\/iberia1.1-480x185.jpg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/12\/iberia1.1-200x77.jpg 200w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d61ff7 elementor-widget elementor-widget-spacer\" data-id=\"6d61ff7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf90d9 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ebf90d9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"770\" height=\"435\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/12\/iberia1.2.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/12\/iberia1.2.jpg 770w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/12\/iberia1.2-300x169.jpg 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/12\/iberia1.2-768x434.jpg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/12\/iberia1.2-230x130.jpg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/12\/iberia1.2-350x198.jpg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/12\/iberia1.2-480x271.jpg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/12\/iberia1.2-200x113.jpg 200w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5edfee96\" data-id=\"5edfee96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2830e5c6 elementor-widget elementor-widget-text-editor\" data-id=\"2830e5c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul>\n<li>Dentro de su proyecto de transformaci\u00f3n, Iberia convoc\u00f3 un laboratorio de ideas entre sus empleados<\/li>\n<li><em>Avios Solidarios<\/em> ser\u00e1 la primera propuesta en materializarse<\/li>\n<li>Los clientes Iberia Plus podr\u00e1n donar sus Avios a proyectos de cooperaci\u00f3n\u00a0 al desarrollo, salud infantil e integraci\u00f3n social, entre otros.\u00a0<\/li>\n<li><em>Avios Solidarios<\/em> es un ejemplo de innovaci\u00f3n abierta y acci\u00f3n de responsabilidad social corporativa que Iberia desarrolla en colaboraci\u00f3n con sus clientes y empleados.<\/li>\n<\/ul>\n<p>Dos de los conceptos m\u00e1s importantes sobre los que Iberia est\u00e1 desarrollando su\u00a0 transformaci\u00f3n digital son los de la innovaci\u00f3n abierta y una nueva cultura de empresa m\u00e1s colaborativa.<\/p>\n<p>Siguiendo esta l\u00ednea, Iberia lanz\u00f3 internamente un laboratorio de ideas para que sus empleados pudieran introducir en la compa\u00f1\u00eda mejoras que fueran sostenibles en cualquier \u00e1mbito: desde la atenci\u00f3n al cliente a la operativa de la compa\u00f1\u00eda, desde procesos internos hasta las \u00e1reas m\u00e1s visibles.<\/p>\n<p>Al primer laboratorio de ideas de Iberia, bautizado como Iberia Lab, llegaron m\u00e1s de 400 propuestas de sus empleados, de las que se seleccionaron 20 ideas finalistas y resultaron seis ganadoras.<\/p>\n<p>La primera de esas ideas que se llevar\u00e1 a cabo es <em>Avios Solidarios<\/em>, que permitir\u00e1 a los clientes de Iberia donar sus Avios a cualquiera de las nueve organizaciones que, hasta ahora, se han adherido al programa como Ayuda en acci\u00f3n, Fundaci\u00f3n Aladina, Fundaci\u00f3n Integra, Make a Wish, Fundaci\u00f3n 38 grados, Aviaci\u00f3n Sin Fronteras y otras que nacieron por iniciativa de empleados de Iberia como Mano a Mano, Envera y Fundaci\u00f3n Sepla Ayuda. Est\u00e1 previsto que m\u00e1s adelante se incorporen m\u00e1s organizaciones al programa, entre ellas, Save The Children.<\/p>\n<p>Ahora, con <em>Avios Solidarios<\/em> los clientes de Iberia Plus podr\u00e1n hacer que sus viajes lleguen mucho m\u00e1s lejos y, con los Avios que acumulan al volar con Iberia, podr\u00e1n colaborar con los proyectos de la organizaci\u00f3n que elijan a trav\u00e9s de <a href=\"http:\/\/www.iberia.com\">www.iberia.com<\/a><\/p>\n<p>Los clientes Iberia Plus tan solo tienen que entrar al \u00e1rea de \u201cAvios y Puntos \u00c9lite\u201d y all\u00ed encontrar\u00e1n el enlace a <em>Avios Solidarios<\/em>, donde podr\u00e1n elegir a alguna de las asociaciones adheridas al programa e indicar la cantidad de Avios que desean donar.<\/p>\n<p><em>Avios Solidarios<\/em> se convierte, as\u00ed, en un proyecto que surge de abrir la innovaci\u00f3n entre los empleados de Iberia y que la compa\u00f1\u00eda desarrollar\u00e1 en colaboraci\u00f3n con sus clientes; un proyecto de innovaci\u00f3n que ha dado paso a la responsabilidad corporativa.<\/p>\n<p><strong>Prensa Iberia<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-218d3bb elementor-section-stretched footerpagina animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"218d3bb\" data-element_type=\"section\" id=\"footerpagina\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column 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class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c7bedf2 elementor-widget elementor-widget-text-editor\" data-id=\"3c7bedf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span style=\"color: #0095d9;\">Bogot\u00e1 \u2013 Colombia<br \/>Tel\u00e9fono:<\/span><br \/>+57 1 4672353<br \/><span style=\"color: #0095d9;\">M\u00f3vil:<\/span><br \/>311 5104038 \/ USA: +1 305 7717007<br \/>Email: info<span style=\"color: #0095d9;\">@<\/span>AeroErmo.com<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element 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elementor-element-767784ee elementor-widget elementor-widget-text-editor\" data-id=\"767784ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/\">HOME<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/quienes-somos\">SOBRE NOSOTROS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/nuestras-ediciones\">EDICIONES<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/eventos\/\">EVENTOS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/media-kit\">MEDIA KIT<\/a><br \/><a style=\"color: white; font-size: 13px;\" 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data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e3bc325 elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"6e3bc325\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-63018bad\" data-id=\"63018bad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45a6c38a elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"45a6c38a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">VISITA NUESTRAS REDES:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-df4c6a2 elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone 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