{"id":44774,"date":"2024-11-11T23:31:46","date_gmt":"2024-11-11T23:31:46","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=44774"},"modified":"2024-11-11T23:35:15","modified_gmt":"2024-11-11T23:35:15","slug":"la-nueva-evolucion-de-la-marca-de-bombardier-gana-dos-premios-red-dot-a-la-excelencia-en-el-diseno-de-la-marca","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/la-nueva-evolucion-de-la-marca-de-bombardier-gana-dos-premios-red-dot-a-la-excelencia-en-el-diseno-de-la-marca\/","title":{"rendered":"La nueva evoluci\u00f3n de la marca de Bombardier gana dos Premios Red Dot a la excelencia en el dise\u00f1o de la marca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44774\" class=\"elementor elementor-44774\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La nueva evoluci\u00f3n de la marca de Bombardier gana dos Premios Red Dot a la excelencia en el dise\u00f1o de la marca<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c95bc0 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3c95bc0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"763\" height=\"1024\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/11\/Bombardier-Red-Dot-Award-763x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/11\/Bombardier-Red-Dot-Award-763x1024.jpg 763w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/11\/Bombardier-Red-Dot-Award-224x300.jpg 224w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/11\/Bombardier-Red-Dot-Award-768x1030.jpg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/11\/Bombardier-Red-Dot-Award-920x1234.jpg 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/11\/Bombardier-Red-Dot-Award-230x309.jpg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/11\/Bombardier-Red-Dot-Award-350x470.jpg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/11\/Bombardier-Red-Dot-Award-480x644.jpg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/11\/Bombardier-Red-Dot-Award-200x268.jpg 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/11\/Bombardier-Red-Dot-Award.jpg 960w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10de399 elementor-widget elementor-widget-spacer\" data-id=\"10de399\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb6136e elementor-widget elementor-widget-text-editor\" data-id=\"7eb6136e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul>\n<li><strong><em>La nueva evoluci\u00f3n de la marca de Bombardier ha sido galardonada con el premio \u201cRed Dot: Best of the Best\u201d, y el nuevo logotipo, Bombardier Mach, ha recibido la codiciada etiqueta \u201cRed Dot\u201d a nivel internacional<\/em><\/strong><\/li>\n<li><strong><em>La galardonada nueva evoluci\u00f3n de la marca de Bombardier se exhibir\u00e1 en Alemania, en el Museo de la Comunicaci\u00f3n de Berl\u00edn y en el Museo de Dise\u00f1o Red Dot de Essen, lo que dar\u00e1 exposici\u00f3n internacional al trabajo que se realiz\u00f3 para la creaci\u00f3n de la aclamada expresi\u00f3n de la marca<\/em><\/strong><\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dccdb1 elementor-widget elementor-widget-text-editor\" data-id=\"3dccdb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Bombardier se enorgullece de anunciar que su nueva evoluci\u00f3n de marca ha sido reconocida con el premio internacional \u201cRed Dot: Best of the Best\u201d para marcas y dise\u00f1o de comunicaci\u00f3n en el premio Red Dot 2024. Este codiciado reconocimiento celebra el dise\u00f1o y la creatividad excepcionales de la nueva evoluci\u00f3n de la marca de Bombardier. Adem\u00e1s, Bombardier ha recibido un premio \u201cRed Dot\u201d por la excelencia del redise\u00f1o de su logotipo, lo que pone de relieve a\u00fan m\u00e1s el compromiso de la empresa con la sofisticaci\u00f3n del dise\u00f1o.<\/p>\n<p>La nueva evoluci\u00f3n de la marca, presentada a principios de este a\u00f1o, rinde homenaje al enfoque \u00fanico de la empresa hacia sus clientes y partes interesadas, y refleja la cultura de Bombardier y sus talentosos empleados. La iniciativa se puso en marcha para representar la evoluci\u00f3n de Bombardier como una empresa con un enfoque exclusivo en el dise\u00f1o, la construcci\u00f3n y el mantenimiento de los mejores aviones comerciales del mundo, al tiempo que reafirma su audaz esp\u00edritu innovador, sus ra\u00edces empresariales y sus valores familiares profundamente arraigados. En el centro de la nueva expresi\u00f3n visual de Bombardier, el logotipo redise\u00f1ado presenta la silueta de un avi\u00f3n que rompe la barrera del sonido: una oda a la ambici\u00f3n constante de la empresa y un s\u00edmbolo de su compromiso inquebrantable de ofrecer una artesan\u00eda y un cuidado inigualables.<\/p>\n<p><em>\u201cLa marca Bombardier es ic\u00f3nica y reconocida por su herencia y su ingenier\u00eda que define la industria, y desarrollar su identidad de marca fue una oportunidad incre\u00edble y un viaje lleno de humildad\u201d<\/em>, dijo \u00c8ve Laurier, vicepresidenta de Comunicaciones, Marketing y Asuntos P\u00fablicos de Bombardier. <em>\u201cLas apreciadas distinciones de Red Dot reafirman que Bombardier realmente pertenece a las marcas inspiradoras l\u00edderes del mundo\u201d<\/em>.<\/p>\n<p>El premio Red Dot es uno de los premios de dise\u00f1o m\u00e1s prestigiosos del mundo y reconoce la calidad, los logros creativos y la visi\u00f3n. Ganar el premio \u201cRed Dot: Best of the Best\u201d coloca a Bombardier entre las principales marcas inspiradoras de nuestro tiempo. El reconocimiento por el redise\u00f1o del logotipo subraya la meticulosa atenci\u00f3n al detalle y el pensamiento estrat\u00e9gico que se puso en la creaci\u00f3n de una identidad visual que resuena con la diversa clientela de Bombardier: l\u00edderes que dan forma al mundo.<\/p>\n<p>Los ganadores del premio Red Dot de este a\u00f1o fueron homenajeados durante una ceremonia de premios el 1 de noviembre en Berl\u00edn, Alemania.<\/p>\n<p>El trabajo premiado de Bombardier se exhibir\u00e1 en el Museo de la Comunicaci\u00f3n de Berl\u00edn desde noviembre de 2024 hasta enero de 2025, seguido de una exposici\u00f3n en el Museo de Dise\u00f1o Red Dot de Essen en la primavera de 2025. El proceso de renovaci\u00f3n de la marca de Bombardier tambi\u00e9n se mostrar\u00e1 a trav\u00e9s de una entrevista en el Anuario de Dise\u00f1o Red Dot, que incluye su colaboraci\u00f3n con Lippincott, una agencia global de experiencia y desarrollo de marcas.<\/p>\n<p>Estos dos premios Red Dot se suman a los otros galardones de 2024 que Bombardier recibi\u00f3 por su nueva imagen de marca, incluidos los premios de Graphis Design, Brand Impact y Transform North America.<\/p>\n<p><strong>Prensa Bombardier<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55d86263 elementor-widget elementor-widget-spacer\" data-id=\"55d86263\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-585ce364 elementor-section-stretched footerpagina animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"585ce364\" data-element_type=\"section\" id=\"footerpagina\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-cde88bf\" data-id=\"cde88bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fa7f2d2 elementor-widget elementor-widget-spacer\" data-id=\"4fa7f2d2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d2054 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"18d2054\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Cont\u00e1ctanos:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4a62c940 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"4a62c940\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-611cf724\" data-id=\"611cf724\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19d7813c elementor-widget elementor-widget-text-editor\" data-id=\"19d7813c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span style=\"color: #0095d9;\">Bogot\u00e1 \u2013 Colombia<br \/>Tel\u00e9fono:<\/span><br \/>+57 601 5213937<br \/><span style=\"color: #0095d9;\">M\u00f3vil:<\/span><br \/><span class=\"selectable-text copyable-text\">+57 (322) 4548248<\/span><span class=\"selectable-text copyable-text\"> \/ USA: <\/span><span class=\"selectable-text copyable-text\">+1 305 7717007<\/span><br \/>Email: info<span style=\"color: #0095d9;\">@<\/span>AeroErmo.com<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div 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elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72aaf962 elementor-widget elementor-widget-text-editor\" data-id=\"72aaf962\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/\">HOME<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/quienes-somos\">SOBRE NOSOTROS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/nuestras-ediciones\">EDICIONES<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/eventos\/\">EVENTOS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/media-kit\">MEDIA 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data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2be2227c elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"2be2227c\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4381c958\" data-id=\"4381c958\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c643844 elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3c643844\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">VISITA NUESTRAS REDES:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-612e28c3 elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"612e28c3\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-18ea0427\" data-id=\"18ea0427\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661c9882 elementor-widget elementor-widget-image\" data-id=\"661c9882\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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