{"id":40245,"date":"2024-05-31T00:14:39","date_gmt":"2024-05-31T00:14:39","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=40245"},"modified":"2024-05-31T00:17:19","modified_gmt":"2024-05-31T00:17:19","slug":"los-jovenes-viajeros-espanoles-lideran-la-adopcion-de-la-ia-para-planificar-viajes-segun-phocuswright","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/los-jovenes-viajeros-espanoles-lideran-la-adopcion-de-la-ia-para-planificar-viajes-segun-phocuswright\/","title":{"rendered":"Los j\u00f3venes viajeros espa\u00f1oles lideran la adopci\u00f3n de la IA para planificar viajes, seg\u00fan Phocuswright"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40245\" class=\"elementor elementor-40245\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los j\u00f3venes viajeros espa\u00f1oles lideran la adopci\u00f3n de la IA para planificar viajes, seg\u00fan Phocuswright<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54b72d0a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"54b72d0a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"573\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/05\/Phocuswright-estadisticas-IA-1024x573.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/05\/Phocuswright-estadisticas-IA-1024x573.png 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/05\/Phocuswright-estadisticas-IA-300x168.png 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/05\/Phocuswright-estadisticas-IA-768x430.png 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/05\/Phocuswright-estadisticas-IA-1536x859.png 1536w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/05\/Phocuswright-estadisticas-IA-920x515.png 920w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/05\/Phocuswright-estadisticas-IA-230x129.png 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/05\/Phocuswright-estadisticas-IA-350x196.png 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/05\/Phocuswright-estadisticas-IA-480x269.png 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/05\/Phocuswright-estadisticas-IA-200x112.png 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2024\/05\/Phocuswright-estadisticas-IA.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63a661d elementor-widget elementor-widget-spacer\" data-id=\"63a661d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed7b757 elementor-widget elementor-widget-text-editor\" data-id=\"1ed7b757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h5 style=\"text-align: center;\"><strong><em>Los resultados se publican antes de la gran conferencia sobre tecnolog\u00eda de viajes centrada en la IA que se celebrar\u00e1 en Barcelona.<\/em><\/strong><\/h5><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a66867 elementor-widget elementor-widget-text-editor\" data-id=\"0a66867\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Un nuevo informe de Phocuswright, autoridad l\u00edder en investigaci\u00f3n de la industria de viajes, revela una tendencia creciente de viajeros que adoptan herramientas de IA generativa (GenAI) para la planificaci\u00f3n de viajes.\u00a0 En particular, los j\u00f3venes viajeros espa\u00f1oles destacan por ser los que se sienten m\u00e1s c\u00f3modos utilizando la IA para este fin, en comparaci\u00f3n con otros mercados globales.<\/p>\n<p>En cuanto al nivel de comodidad con el uso de IA generativa para ayudar a planificar un viaje, los m\u00e1s c\u00f3modos son los menores de 55 a\u00f1os en EE.UU., Canad\u00e1 y Reino Unido, y los menores de 35 a\u00f1os en Francia, Alemania y Espa\u00f1a.\u00a0 Cabe destacar que los j\u00f3venes espa\u00f1oles son, con diferencia, los que m\u00e1s comodidad muestran a la hora de incorporar la IA a su proceso de planificaci\u00f3n de viajes, con un 33% de los viajeros j\u00f3venes que afirman utilizar GenAI, seguidos de los franceses, con un 22%.<\/p>\n<p><em>\u201cEl nivel de comodidad con GenAI para la planificaci\u00f3n de viajes var\u00eda seg\u00fan los grupos de edad y las regiones &#8211; pero est\u00e1 claro que Espa\u00f1a est\u00e1 liderando su adopci\u00f3n\u201d<\/em>, dice Eugene Ko, director de marketing y comunicaciones de Phocuswright. <em>\u201cEstamos encantados de acoger la Conferencia Phocuswright Europa en Barcelona, una ciudad din\u00e1mica que est\u00e1 allanando el camino para el resto del mundo en la adopci\u00f3n de la IA.\u00a0 Los j\u00f3venes espa\u00f1oles destacan como los que demuestran sentirse m\u00e1s c\u00f3modos utilizando la IA para planificar sus viajes &#8211; y ser\u00e1 un foco clave para nosotros en el evento entender los drivers detr\u00e1s de esto\u201d<\/em>.<\/p>\n<p>La noticia llega antes de la pr\u00f3xima conferencia Phocuswright Europe, que se celebrar\u00e1 del 10 al 12 de junio en Barcelona, donde se espera que se re\u00fanan casi 1.000 l\u00edderes del sector tur\u00edstico.\u00a0 La GenAI ser\u00e1 el tema central del evento, en el que se examinar\u00e1n las formas en que la tecnolog\u00eda ha influido en la experiencia de los viajes desde que se ha generalizado.<\/p>\n<p>El informe, titulado &#8220;GenAI and Emerging Tech Use Among Travelers&#8221; (GenAI y el uso de tecnolog\u00edas emergentes entre los viajeros), destaca un aumento significativo del conocimiento de la tecnolog\u00eda GenAI por parte de los viajeros.\u00a0 Casi la mitad de los viajeros encuestados indicaron que se sentir\u00edan c\u00f3modos utilizando un chatbot que interact\u00faa con ellos en lenguaje natural para recopilar preferencias y ofrecer recomendaciones de viaje personalizadas.<\/p>\n<p><em>\u201cLa capacidad de utilizar el lenguaje natural hace que las aplicaciones GenAI sean muy populares\u201d<\/em>, contin\u00faa Ko. <em>\u201cLas marcas de viajes deben seguir avanzando hacia la integraci\u00f3n de GenAI en las formas de planificar, reservar y experimentar los viajes. Al hacerlo, deben hacer un esfuerzo concertado para garantizar que todas las interacciones sean seguras, privadas y tan convenientes como sea posible. Deber\u00e1 prestarse especial atenci\u00f3n a las estrategias y t\u00e1cticas destinadas a hacer que las tecnolog\u00edas parezcan m\u00e1s \u201camigables\u201d o menos intimidatorias para quienes nunca las han probado\u201d<\/em>.<\/p>\n<p><strong>Prensa Phocuswright<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa7295b elementor-widget elementor-widget-spacer\" data-id=\"5fa7295b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-2a969688 elementor-section-stretched footerpagina animated-fast 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