{"id":31998,"date":"2022-11-17T04:48:34","date_gmt":"2022-11-17T04:48:34","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=31998"},"modified":"2022-11-17T04:53:18","modified_gmt":"2022-11-17T04:53:18","slug":"las-experiencias-son-el-motivo-principal-para-viajar-panel-de-taa-en-la-conferencia-de-phocuswright","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/las-experiencias-son-el-motivo-principal-para-viajar-panel-de-taa-en-la-conferencia-de-phocuswright\/","title":{"rendered":"Las experiencias son el motivo principal para viajar: panel de TAA en la Conferencia de Phocuswright"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31998\" class=\"elementor elementor-31998\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-403f049b 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las experiencias son el motivo principal para viajar: panel de TAA en la Conferencia de Phocuswright<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7e4e58 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7e7e4e58\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"427\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2022\/11\/Conferencia-de-Phocuswright-TAA-panel.jpeg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2022\/11\/Conferencia-de-Phocuswright-TAA-panel.jpeg 640w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2022\/11\/Conferencia-de-Phocuswright-TAA-panel-300x200.jpeg 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2022\/11\/Conferencia-de-Phocuswright-TAA-panel-230x153.jpeg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2022\/11\/Conferencia-de-Phocuswright-TAA-panel-350x234.jpeg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2022\/11\/Conferencia-de-Phocuswright-TAA-panel-480x320.jpeg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2022\/11\/Conferencia-de-Phocuswright-TAA-panel-200x133.jpeg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef3b67 elementor-widget elementor-widget-spacer\" data-id=\"8ef3b67\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790a3383 elementor-widget elementor-widget-text-editor\" data-id=\"790a3383\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><em>\u201cLas experiencias son el motivo principal\u00a0para viajar\u201d<\/em>, ha destacado Coney Dongre, de Phocuswright, sobre el sector de los viajes, las atracciones y las actividades, que, seg\u00fan el \u00faltimo estudio de Phocuswright, van a estar en auge en 2023. Al moderar el panel de TAA en la <span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/www.phocuswrightconference.com\/\" target=\"_blank\" rel=\"noopener\">Conferencia de Phocuswright en Phoenix, Arizona,\u00a0<\/a><\/strong><\/span>ha comentado que <em>&#8220;los tours y las actividades son uno de los principales motivos de la gente para viajar&#8221;<\/em>.\u00a0<\/p>\n<p>El panelista, Luuc Elziga de Tiqets,\u00a0ha a\u00f1adido: <em>\u201cLas experiencias por encima de la compra de\u00a0productos\u00a0es una tendencia que se est\u00e1 imponiendo, sobre todo desde la pandemia\u201d<\/em>.<\/p>\n<p>El reto para las TAA a la hora de aprovechar esta demanda es la frecuencia,\u00a0ha a\u00f1adido\u00a0Coney. <em>\u201cLas experiencias son compras de baja frecuencia.\u00a0 Pero, \u00bfhay formas de que las marcas aumenten el compromiso con sus clientes?\u201d<\/em>, pregunt\u00f3.\u00a0<\/p>\n<p>Luuc Elziga\u00a0ha comentado: \u201c<em>Si las empresas de viajes integran las experiencias en\u00a0el proceso de\u00a0reserva del cliente, [es probable que] vean menos cancelaciones.\u00a0 Si los viajeros participan en una gran experiencia durante un viaje, la lealtad [hacia su compa\u00f1\u00eda de viajes] aumenta significativamente.\u00a0\u00a0La TAA es\u00a0la uni\u00f3n\u00a0entre el viaje y el viajero\u201d<\/em>.\u00a0\u00a0<\/p>\n<p>\u00bfY c\u00f3mo pueden tener \u00e9xito las marcas que buscan expandirse en el espacio de las TAA?\u00a0 Se trata de la personalizaci\u00f3n y de facilitar a los viajeros el saber c\u00f3mo y qu\u00e9 reservar.\u00a0<\/p>\n<p>Tao Tao, de GetYourGuide,\u00a0ha dicho:\u00a0<em>\u201cEn otros sectores, las marcas han dicho a la gente lo que puede ver o escuchar.\u00a0 Hay un espacio para las marcas que pueden responder a la pregunta &#8220;\u00bfqu\u00e9 debo hacer?\u00a0 Al igual que la experiencia de Netflix y Spotify, la gente quiere saber: \u00bfC\u00f3mo paso las pr\u00f3ximas 24-48 horas?<\/em>\u201d.\u00a0<\/p>\n<p>Laurence Miall-d&#8217;Aout, de Go City, coincidi\u00f3:\u00a0<em>\u201cSe trata de poner al cliente en el centro [y ofrecerle la mejor experiencia]\u201d<\/em>.\u00a0<\/p>\n<p><strong>Prensa Conferencia de Phocuswright<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7e4bca elementor-widget elementor-widget-spacer\" data-id=\"6f7e4bca\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-4d9b5b21 elementor-section-stretched footerpagina animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"4d9b5b21\" data-element_type=\"section\" id=\"footerpagina\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3d06ec85\" data-id=\"3d06ec85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-303ec98a elementor-widget elementor-widget-spacer\" data-id=\"303ec98a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b0908f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"22b0908f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Cont\u00e1ctanos:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d53c4d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"6d53c4d4\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-271fbb0c\" data-id=\"271fbb0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74ab6d83 elementor-widget elementor-widget-text-editor\" data-id=\"74ab6d83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span style=\"color: #0095d9;\">Bogot\u00e1 \u2013 Colombia<br \/>Tel\u00e9fono:<\/span><br \/>+57 1 4672353<br \/><span style=\"color: #0095d9;\">M\u00f3vil:<\/span><br \/>311 5104038 \/ USA: +1 305 7717007<br \/>Email: info<span style=\"color: #0095d9;\">@<\/span>AeroErmo.com<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5eb909c3\" data-id=\"5eb909c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bcffd01 elementor-widget elementor-widget-spacer\" data-id=\"2bcffd01\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ab82be elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"70ab82be\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">men\u00fa:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-626b87db elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"626b87db\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-489af29a\" data-id=\"489af29a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51343b42 elementor-widget elementor-widget-text-editor\" data-id=\"51343b42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/\">HOME<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/quienes-somos\">SOBRE NOSOTROS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/nuestras-ediciones\">EDICIONES<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/eventos\/\">EVENTOS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/media-kit\">MEDIA KIT<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/contacto\">CONTACTO<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5158f65a\" data-id=\"5158f65a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d325795 elementor-widget elementor-widget-text-editor\" data-id=\"3d325795\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/blog\">NOTICIAS<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/media-kit\/\">PUBLICIDAD<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/suscribase\/\">SUSCRIBASE<\/a><br \/><a style=\"color: white; font-size: 13px;\" href=\"https:\/\/www.aeroermo.com\/home\/wp-admin\">INICIAR SESI\u00d3N<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1800f5f4\" data-id=\"1800f5f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-256afb54 elementor-widget elementor-widget-spacer\" data-id=\"256afb54\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5a212d96 elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"5a212d96\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3ae113c2\" data-id=\"3ae113c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77ae44ef elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"77ae44ef\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">VISITA NUESTRAS REDES:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f5c35ea elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"1f5c35ea\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3ddcb12a\" data-id=\"3ddcb12a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-654f4763 elementor-widget elementor-widget-image\" data-id=\"654f4763\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/aeroermo\" target=\"_blank\">\n\t\t\t\t\t\t\t<img src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/elementor\/thumbs\/tw-pn0vbuyzypymd5b7rnx284wb2frrx5sds9qshw0ygk.png\" title=\"tw\" alt=\"tw\" 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