{"id":27531,"date":"2022-06-27T21:01:44","date_gmt":"2022-06-27T21:01:44","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=27531"},"modified":"2022-06-27T21:27:32","modified_gmt":"2022-06-27T21:27:32","slug":"fundamental-incrementar-la-inversion-en-el-sector-de-viajes-y-turismo-para-recuperar-la-caida-por-el-covid-wttc","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/fundamental-incrementar-la-inversion-en-el-sector-de-viajes-y-turismo-para-recuperar-la-caida-por-el-covid-wttc\/","title":{"rendered":"Fundamental incrementar la inversi\u00f3n en el sector de viajes y turismo para recuperar la ca\u00edda por el COVID: WTTC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27531\" class=\"elementor elementor-27531\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fundamental incrementar la inversi\u00f3n en el sector de viajes y turismo para recuperar la ca\u00edda por el COVID: WTTC<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16afc582 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"16afc582\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"645\" height=\"115\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2020\/11\/Banner-WTTC-World-Travel.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2020\/11\/Banner-WTTC-World-Travel.png 645w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2020\/11\/Banner-WTTC-World-Travel-300x53.png 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2020\/11\/Banner-WTTC-World-Travel-230x41.png 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2020\/11\/Banner-WTTC-World-Travel-350x62.png 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2020\/11\/Banner-WTTC-World-Travel-480x86.png 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2020\/11\/Banner-WTTC-World-Travel-200x36.png 200w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3b38eb elementor-widget elementor-widget-spacer\" data-id=\"d3b38eb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73291efe elementor-widget elementor-widget-text-editor\" data-id=\"73291efe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul>\n<li><strong><em>Este rubro cay\u00f3 25 por ciento por la pandemia<\/em><\/strong><\/li>\n<li><strong><em>Los gobiernos de todo el mundo deben crear un entorno favorable con estabilidad pol\u00edtica para incrementar la participaci\u00f3n del sector privado en este rubro<\/em><\/strong><\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-838c360 elementor-widget elementor-widget-text-editor\" data-id=\"838c360\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>El Consejo Mundial de Viajes y Turismo (WTTC, por sus siglas en ingl\u00e9s), asegur\u00f3 que es fundamental atraer e incrementar la inversi\u00f3n para impulsar el crecimiento del sector de Viajes y Turismo post COVID-19, tras una ca\u00edda del 25% en 2020.<\/p>\n<p>El informe &#8216;Critical Factors to Attract Hotel Investment&#8217;, realizado por el WTTC, analiz\u00f3 los factores facilitadores clave para la inversi\u00f3n hotelera y las historias de \u00e9xito de los destinos que han empleado estos elementos con un fuerte crecimiento en este rubro.<\/p>\n<p>En 2020, cuando los viajes internacionales casi se paralizaron, el sector de viajes y turismo vio la p\u00e9rdida de 62 millones de empleos y su contribuci\u00f3n al PIB se redujo a la mitad, lo que representa una p\u00e9rdida de casi 4.9 billones de d\u00f3lares.<\/p>\n<p>Seg\u00fan el documento, la inversi\u00f3n de capital en el sector tambi\u00e9n cay\u00f3 sustancialmente durante el apogeo de la pandemia, de casi 1.1 billones de d\u00f3lares en 2019, a solo 805 mil millones de d\u00f3lares en 2020, lo que representa una ca\u00edda de casi el 25%.<\/p>\n<p>La inversi\u00f3n en el sector continu\u00f3 disminuyendo el a\u00f1o pasado con una ca\u00edda adicional del 6.9% con 750 mil millones de d\u00f3lares.<\/p>\n<p>Sin embargo, el informe proporciona motivos para el optimismo, ya que pronostica un fuerte crecimiento en la inversi\u00f3n en viajes y turismo durante la pr\u00f3xima d\u00e9cada. Sin embargo, el organismo mundial de turismo advierte que para lograr esto, los gobiernos de todo el mundo deben crear un entorno favorable.<\/p>\n<p>Adem\u00e1s de la estabilidad pol\u00edtica y la liquidez,\u00a0 los apoyos gubernamentales como los incentivos fiscales,\u00a0 la\u00a0 seguridad y protecci\u00f3n, siguen siendo requisitos previos para atraer inversiones hoteleras.<\/p>\n<p>Julia Simpson, Presidenta y CEO del WTTC, dijo: <em>\u201cLa inversi\u00f3n hotelera es clave para la recuperaci\u00f3n y el crecimiento del sector de viajes y turismo. Los destinos deben tener un compromiso claro y adoptar un enfoque integral para ser resilientes y competitivos.<\/em><\/p>\n<p><em>\u201cA medida que nos recuperamos de la pandemia, las inversiones no solo deben beneficiar a los destinos econ\u00f3micamente, pues deben de tener un enfoque social y de respeto al medio ambiente<\/em>\u201d, a\u00f1adi\u00f3 Simpson.<\/p>\n<p>Los factores facilitadores clave para la inversi\u00f3n hotelera incluyen la gobernanza y el estado de derecho, un facilitador clave para los inversores, ya que determina la facilidad y el \u00e9xito de una empresa, la infraestructura f\u00edsica, la conectividad a\u00e9rea y terrestre y la fuerza laboral.<\/p>\n<p>El informe analiz\u00f3 una serie de destinos populares que se beneficiaron de la implementaci\u00f3n de estos elementos. Por ejemplo, los Pa\u00edses Bajos proporcionan un entorno propicio para la inversi\u00f3n extranjera con regulaciones menos restrictivas y leyes estrictas para penalizar la corrupci\u00f3n.<\/p>\n<p>La infraestructura f\u00edsica, la conectividad a\u00e9rea y terrestre tambi\u00e9n son cruciales para la inversi\u00f3n, ya que los centros bien conectados apoyan un desarrollo regional m\u00e1s amplio y brindan acceso a destinos menos conocidos que ofrecen oportunidades tur\u00edsticas.<\/p>\n<p>Corea del Sur, por ejemplo, se ubica como uno de los pa\u00edses con mejor conectividad en el mundo. El anuncio del pa\u00eds como anfitri\u00f3n de los Juegos Ol\u00edmpicos de Invierno 2018, incentiv\u00f3 la inversi\u00f3n en infraestructura de transporte, lo que result\u00f3 en que la oferta de habitaciones de hotel se disparara en casi un 15%, superando el saludable crecimiento general de la inversi\u00f3n de capital en viajes y turismo del 8.7% en 2017.<\/p>\n<p>El documento tambi\u00e9n destaca la importancia de volver a capacitar y mejorar las habilidades de la fuerza laboral. Liderando el camino en esta \u00e1rea se encuentra\u00a0 Portugal, que se centr\u00f3 en estrategias para ayudar a recapacitar al sector, como el programa Tourism Training Talent (TTT), comprometido con la mejora de la calidad de los servicios de formaci\u00f3n del turismo.<\/p>\n<p>Algunos factores adicionales e historias de \u00e9xito en el informe incluyen el incremento de liquidez en Maldivas, la ayuda gubernamental en Arabia Saudita,\u00a0 el apoyo de reducci\u00f3n de impuestos en Colombia, la planificaci\u00f3n de destinos y sostenibilidad en Singapur y Ruanda,as\u00ed como la\u00a0 cultura de servicio en Filipinas y la facilitaci\u00f3n de viajes en Aruba.<\/p>\n<p>Con contribuciones de STR, KSL Capital Partners y JLL, el informe se basa en la experiencia para inspirar tanto al sector p\u00fablico como al privado, a medida que desarrollan e implementan pol\u00edticas de inversi\u00f3n en viajes y turismo que impulsar\u00e1n la recuperaci\u00f3n a largo plazo del sector.<\/p>\n<p>Enlace al informe completo:\u00a0 <span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/wttc.org\/Portals\/0\/Documents\/Reports\/2022\/Hotel%20Investment%20Best%20Practises.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/wttc.org\/Portals\/0\/Documents\/Reports\/2022\/Hotel%20Investment%20Best%20Practises.pdf<\/a><\/strong><\/span><\/p>\n<p><strong>Prensa WTTC<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-675db219 elementor-widget elementor-widget-spacer\" data-id=\"675db219\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer 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class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span style=\"color: #0095d9;\">Bogot\u00e1 \u2013 Colombia<br \/>Tel\u00e9fono:<\/span><br \/>+57 1 4672353<br \/><span style=\"color: #0095d9;\">M\u00f3vil:<\/span><br \/>311 5104038 \/ USA: +1 305 7717007<br \/>Email: info<span style=\"color: #0095d9;\">@<\/span>AeroErmo.com<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2536b111\" data-id=\"2536b111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40080135 elementor-widget elementor-widget-spacer\" 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elementor-element elementor-element-2772af5d elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"2772af5d\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-50e920a6\" data-id=\"50e920a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-244ccc03 elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"244ccc03\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">VISITA NUESTRAS REDES:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4a77f3e elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"4a77f3e\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div 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