{"id":2671,"date":"2019-02-07T16:47:41","date_gmt":"2019-02-07T16:47:41","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=2671"},"modified":"2019-02-07T17:05:14","modified_gmt":"2019-02-07T17:05:14","slug":"como-oneworld-cumple-20-anos-la-alianza-global-de-aerolineas-revela-importantes-beneficios-para-los-clientes-y-el-sector","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/como-oneworld-cumple-20-anos-la-alianza-global-de-aerolineas-revela-importantes-beneficios-para-los-clientes-y-el-sector\/","title":{"rendered":"Como OneWorld cumple 20 a\u00f1os, la alianza global de aerol\u00edneas revela importantes beneficios para los clientes y el sector"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2671\" class=\"elementor elementor-2671 elementor-bc-flex-widget\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section 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data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-608a3164\" data-id=\"608a3164\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a7b050e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2a7b050e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como OneWorld cumple 20 a\u00f1os, la alianza global de aerol\u00edneas revela importantes beneficios para los clientes y el sector<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b1ab73 elementor-widget elementor-widget-spacer\" data-id=\"36b1ab73\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fe9c728 elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal\" data-id=\"4fe9c728\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div 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srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/02\/oneworld-20-years-Press-event-1FEB19-03-1024x654.jpg 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/02\/oneworld-20-years-Press-event-1FEB19-03-300x192.jpg 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/02\/oneworld-20-years-Press-event-1FEB19-03-768x491.jpg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/02\/oneworld-20-years-Press-event-1FEB19-03-830x530.jpg 830w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/02\/oneworld-20-years-Press-event-1FEB19-03-230x147.jpg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/02\/oneworld-20-years-Press-event-1FEB19-03-350x224.jpg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/02\/oneworld-20-years-Press-event-1FEB19-03-480x307.jpg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/02\/oneworld-20-years-Press-event-1FEB19-03-200x128.jpg 200w\" 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class=\"elementor-element elementor-element-1ee727b0 elementor-widget elementor-widget-text-editor\" data-id=\"1ee727b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul>\n<li>Revoluci\u00f3n digital: Los clientes que viajan en vuelos de conexi\u00f3n en cualquier aerol\u00ednea de oneworld pueden realizar el check in, obtener tarjetas de embarque, rastrear el equipaje, recibir actualizaciones de vuelos y pagar servicios adicionales a trav\u00e9s de la aplicaci\u00f3n o sitio web de su aerol\u00ednea preferida, progresivamente desde partir de este a\u00f1o.<\/li>\n<li>A\u00fan mejor experiencia del cliente: \u00a0Las salas VIP de marca oneworld se desplegar\u00e1n en aeropuertos clave, ofreciendo m\u00e1s espacio y servicios.<\/li>\n<li>M\u00e1s aerol\u00edneas miembros: Royal Air Maroc se unir\u00e1 en 2020 y Fiji Airways se implementar\u00e1 completamente como primer socio de oneworld connect el pr\u00f3ximo mes, aumentando la red de la alianza a 1.100 destinos en 180 territorios, y se firmar\u00e1n m\u00e1s socios de oneworld connect.<\/li>\n<li>Ventas corporativas m\u00e1s sencillas: nuevo proceso para acelerar la respuesta a corporaciones multinacionales<\/li>\n<li>Marca 21st Century: se revel\u00f3 un nuevo posicionamiento en el mercado de oneworld que es fresco, contempor\u00e1neo y m\u00e1s inclusivo, lo que refleja la diversidad de las aerol\u00edneas miembros de la alianza y sus clientes, con el lema &#8220;Travel Bright&#8221;, e incluye un nuevo sitio web<\/li>\n<\/ul>\n<p>Los CEOs de las aerol\u00edneas miembros de oneworld\u00ae se reunieron en Londres para desvelar una transformaci\u00f3n radical de la alianza global, marcando el vig\u00e9simo aniversario de su lanzamiento.<\/p>\n<p>Todo esto para aumentar el valor que oneworld entrega a los clientes y a sus aerol\u00edneas asociadas en su tercera d\u00e9cada, al tiempo que refleja los cambios sustanciales en el mercado y la industria desde que oneworld comenz\u00f3 a operar el 1 de febrero de 1999.<\/p>\n<p>La transformaci\u00f3n de oneworld incluye:<\/p>\n<ul>\n<li>Una nueva plataforma digital de oneworld que, a medida que se desarrolle transformar\u00e1 a la era digital la promesa principal de la alianza, es decir que los clientes que viajan en viajes multisectoriales y de m\u00faltiples aerol\u00edneas podr\u00e1n estar siempre conectados, a trav\u00e9s de esta aplicaci\u00f3n m\u00f3vil o sitio web: sin tener que descargar ninguna aplicaci\u00f3n adicional o ingresar m\u00e1s credenciales de inicio de sesi\u00f3n.<\/li>\n<li>Un mayor nivel de proyectos de colocalizaci\u00f3n de alianzas en varios aeropuertos clave de todo el mundo, con planes para revelar el primer sal\u00f3n VIP desarrollado y administrado por oneworld a finales de este a\u00f1o.<\/li>\n<li>Un nuevo enfoque para las ventas corporativas, que permite a oneworld responder mucho m\u00e1s r\u00e1pido a las solicitudes de contratos de alianzas, que actualmente generan US $ 1.000 millones al a\u00f1o para las aerol\u00edneas miembro. Desde que comenzaron las pruebas del nuevo proceso hace seis meses, los ingresos han aumentado un 10 por ciento. Docenas de las corporaciones multinacionales m\u00e1s grandes del mundo han firmado cuentas corporativas con la alianza en lugar de una serie de acuerdos de aerol\u00edneas individuales.<\/li>\n<li>Un proceso revisado para la prospecci\u00f3n de nuevos miembros potenciales. La primera aerol\u00ednea que se unir\u00e1 como resultado de esto ser\u00e1 Royal Air Maroc, el pr\u00f3ximo a\u00f1o, el primer miembro completo de oneworld en los \u00faltimos seis a\u00f1os y el primero de \u00c1frica.<\/li>\n<li>La primera nueva plataforma de membres\u00eda de la alianza, oneworld connect, dise\u00f1ada teniendo en cuenta las aerol\u00edneas regionales m\u00e1s peque\u00f1as, con la entrada de Fiji Airways como el primer socio en unirse a esta capacidad, se completar\u00e1 a fines del pr\u00f3ximo mes. Las conversaciones avanzan con otras aerol\u00edneas interesadas en firmar, desde Am\u00e9rica, Europa y Asia-Pac\u00edfico, lo que permite que la alianza extienda sus alas a\u00fan m\u00e1s a nivel mundial.<\/li>\n<\/ul>\n<p>Estos cambios se reflejan en un posicionamiento de marca radicalmente diferente para oneworld, que alienta a los pasajeros a &#8220;Travel Bright&#8221;, que se completa con un nuevo sitio web oneworld.com, ambos presentados hoy.<\/p>\n<p><strong>Lo que dicen los CEOs<\/strong><\/p>\n<p>El CEO de oneworld, Rob Gurney, dijo: &#8220;En las dos d\u00e9cadas desde el lanzamiento de oneworld, los comportamientos de la industria y los consumidores han cambiado fundamentalmente. La mayor\u00eda de nuestras aerol\u00edneas miembro han sufrido una reestructuraci\u00f3n integral. Algunos se han fusionado. Cuando oneworld despeg\u00f3, casi ninguna aerol\u00ednea ofrec\u00eda reservas en l\u00ednea. Los \u201cSmartphones\u201d eran cosa del futuro, las redes sociales no exist\u00edan. Las tarifas a\u00e9reas inclu\u00edan todo. Las compa\u00f1\u00edas de bajo costo se estaban iniciando\u201d.<\/p>\n<p>\u201cDesde entonces, las alianzas globales han crecido enormemente en t\u00e9rminos de membres\u00eda, pero, para ser franco, no han podido seguir el ritmo de los cambios que han experimentado sus miembros, la industria en general y el mercado. En oneworld, lo estamos compensando. Al comenzar nuestra tercera d\u00e9cada, estamos experimentando una transformaci\u00f3n radical, con una serie de nuevas iniciativas para fortalecer a\u00fan m\u00e1s la relevancia de la alianza para nuestras aerol\u00edneas miembros y nuestros clientes &#8220;.<\/p>\n<p>Enrique Cueto, CEO de LATAM Airlines Group dijo: &#8220;Estamos orgullosos de ser uno de los miembros m\u00e1s antiguos de oneworld, habiendo representado a la alianza en Latinoam\u00e9rica desde 2000. Desde entonces, nuestros clientes han podido aprovechar de una conectividad \u00fanica con beneficios de viajeros frecuentes y servicios aeroportuarios no solo en la regi\u00f3n, sino en toda la red global de la alianza. Con la nueva visi\u00f3n de oneworld, seguiremos satisfaciendo las necesidades de los pasajeros de hoy a trav\u00e9s de una mayor experiencia digital y mejores servicios aeroportuarios en todo el mundo\u201d.<\/p>\n<p><strong>Sobre Oneworld<\/strong><\/p>\n<p>La alianza oneworld fue lanzada el 1 de febrero de 1999 por los socios fundadores American Airlines, British Airways, Cathay Pacific Airways y Qantas. Desde entonces, se les unieron Finnair e Iberia, el 1 de septiembre de 1999, luego LATAM (entonces LanChile) el 1 de junio de 2000, Japan Airlines y Royal Jordanian el 1 de abril de 2007, S7 Airlines el 15 de noviembre de 2010, Malaysia Airlines el 1 de febrero 2013, Qatar Airways el 30 de octubre de 2013 y SriLankan Airlines el 1 de mayo de 2014. Royal Air Maroc fue invitada a formar parte de la alianza en diciembre y se unir\u00e1 en el transcurso de 2020. Alrededor de 30 aerol\u00edneas vinculadas a los miembros completos de la alianza son miembros afiliados de oneworld, ofreciendo su oferta completa de servicios y beneficios. Fiji Airways se present\u00f3 como el primer socio de oneworld connect en diciembre de 2018, que ofrece un subconjunto de los servicios y beneficios de la alianza, y est\u00e1 en camino de implementarse completamente el pr\u00f3ximo mes. En conjunto, estas aerol\u00edneas ahora:<\/p>\n<ul>\n<li>Llegan a 1.100 aeropuertos en 180 territorios, con 14.000 salidas diarias.<\/li>\n<li>Transportan a casi 550 millones de pasajeros al a\u00f1o en una flota combinada de 3.500 aviones.<\/li>\n<li>Generan US $ 135 mil millones de ingresos anuales totales.<\/li>\n<\/ul>\n<p>Desde el lanzamiento de oneworld, sus miembros han transportado un total de 7 mil millones de clientes, lo que equivale a la poblaci\u00f3n global actual.<\/p>\n<p>Las aerol\u00edneas que forman parte de oneworld trabajan juntas para ofrecer una experiencia de viaje superior y sin interrupciones, con privilegios y recompensas especiales para los viajeros frecuentes, que incluyen acumular y canjear millas y puntos en toda la red de la alianza. Los titulares de tarjetas preferentes (Emerald y Sapphire) disfrutan de acceso a m\u00e1s de 650 salas VIP en aeropuertos y se les ofrece franquicia de equipaje adicional. Los viajeros m\u00e1s regulares (Emerald) tambi\u00e9n pueden usar los carriles de seguridad de v\u00eda r\u00e1pida en aeropuertos seleccionados.<\/p>\n<p>Oneworld tiene m\u00e1s premios de &#8220;mejor alianza a\u00e9rea&#8221; que sus competidores combinados:<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebbbe5c elementor-widget elementor-widget-image\" data-id=\"ebbbe5c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"177\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/02\/oneworld-1024x177.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/02\/oneworld-1024x177.jpg 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2019\/02\/oneworld-300x52.jpg 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elementor-clearfix\"><p><strong>Prensa OneWorld &#8211; LATAM<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-fa270f0 elementor-section-stretched footerpagina animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"fa270f0\" data-element_type=\"section\" id=\"footerpagina\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column 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elementor-element-726f9d16 elementor-widget elementor-widget-text-editor\" data-id=\"726f9d16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Calle 24B #74-27,<br \/><span style=\"color: #0095d9;\">Bogot\u00e1 \u2013 Colombia<br \/>Tel\u00e9fono:<\/span><br \/>+57 1 4672353<br \/><span style=\"color: #0095d9;\">M\u00f3vil:<\/span><br \/>311 5104038 \/ USA: +1 305 7717007<br \/>Email: info<span style=\"color: #0095d9;\">@<\/span>AeroErmo.com<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-378e5324\" data-id=\"378e5324\" data-element_type=\"column\">\n\t\t\t<div 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SESI\u00d3N HOME SOBRE NOSOTROS EDICIONES MEDIA KIT EVENTOS CONTACTO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2674,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":[],"categories":[43],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como OneWorld cumple 20 a\u00f1os, la alianza global de aerol\u00edneas revela importantes beneficios para los clientes y el sector - AeroErmo<\/title>\n<meta name=\"description\" content=\"Nos destacamos por ser la \u00fanica publicaci\u00f3n especializada reconocida en Latinoam\u00e9rica que aborda y proyecta temas de aviaci\u00f3n de manera innovadora y diferente. 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