{"id":16082,"date":"2021-08-18T22:01:23","date_gmt":"2021-08-18T22:01:23","guid":{"rendered":"https:\/\/www.aeroermo.com\/home\/?p=16082"},"modified":"2021-08-18T22:01:55","modified_gmt":"2021-08-18T22:01:55","slug":"quien-es-el-nuevo-viajero-colombiano-5-datos-curiosos","status":"publish","type":"post","link":"https:\/\/www.aeroermo.com\/home\/quien-es-el-nuevo-viajero-colombiano-5-datos-curiosos\/","title":{"rendered":"\u00bfQui\u00e9n es el nuevo viajero colombiano? 5 datos curiosos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16082\" class=\"elementor elementor-16082\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-461df72c elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal\" 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elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-497000df\" data-id=\"497000df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30e03d73 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"30e03d73\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQui\u00e9n es el nuevo viajero colombiano? 5 datos curiosos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55be2f61 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"55be2f61\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"768\" src=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2021\/08\/Wingo-Viajero-colombiano-1024x768.jpeg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2021\/08\/Wingo-Viajero-colombiano-1024x768.jpeg 1024w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2021\/08\/Wingo-Viajero-colombiano-300x225.jpeg 300w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2021\/08\/Wingo-Viajero-colombiano-768x576.jpeg 768w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2021\/08\/Wingo-Viajero-colombiano-830x623.jpeg 830w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2021\/08\/Wingo-Viajero-colombiano-230x173.jpeg 230w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2021\/08\/Wingo-Viajero-colombiano-350x263.jpeg 350w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2021\/08\/Wingo-Viajero-colombiano-480x360.jpeg 480w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2021\/08\/Wingo-Viajero-colombiano-200x150.jpeg 200w, https:\/\/www.aeroermo.com\/home\/wp-content\/uploads\/2021\/08\/Wingo-Viajero-colombiano.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7e14ea elementor-widget elementor-widget-text-editor\" data-id=\"f7e14ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>La pandemia supuso un antes y un despu\u00e9s para la industria a\u00e9rea y con eso, el nacimiento de un nuevo perfil de consumidor. <strong>Wingo realiz\u00f3 un estudio sobre el comportamiento de este nuevo consumidor, <\/strong>con el fin de entender sus necesidades y ofrecer un portafolio de posibilidades para armar la experiencia de vuelo ideal.<\/p>\n<p>Y es que la estrategia de Wingo siempre ha estado centrada en las persona, raz\u00f3n por la que la aerol\u00ednea se ha caracterizado por ser l\u00edderes en buena onda, puntualidad, buen servicio, precios bajos y estrictos protocolos de bioseguridad. De esta manera, la aerol\u00ednea se ha consolidado como la bajo costo m\u00e1s grande de Colombia en el mercado internacional y contin\u00faa volando alto para darle alas a miles de personas a lo largo de la regi\u00f3n.<\/p>\n<p>Wingo comparti\u00f3 <strong>5 datos basados en el an\u00e1lisis <\/strong>del nuevo consumidor a\u00e9reo:<\/p>\n<ol>\n<li><strong>Compras de vuelos con menor anticipaci\u00f3n.<\/strong> Los viajeros ahora reservan sus viajes con poca antelaci\u00f3n debido a las diferentes situaciones de incertidumbre, por eso los resultados demuestran que el consumidor espera tanto como le sea posible para comprar su vuelo y evitar poner en riesgo sus vacaciones por las restricciones que son tan fluctuantes. Teniendo esto en cuenta, <strong>Wingo fue pionero en la flexibilidad de los vuelos, con el primer cambio de tiquete gratis para darle al pasajero mayor confianza y tranquilidad a la hora de comprar.<\/strong><\/li>\n<li><strong>M\u00e1s j\u00f3venes en los aires.<\/strong> <strong>Wingo identific\u00f3 que<\/strong><strong> los j\u00f3venes entre 18 a 24 a\u00f1os son quienes m\u00e1s visitan la web en b\u00fasqueda de destinos atractivos para trabajar y vacacionar al tiempo<\/strong>, ya que se ha demostrado que el home office funciona y trae muchos beneficios tanto para empleados como para empresas. Poder trabajar desde cualquier parte del mundo es un estimulante para el turismo y un motor importante para este segmento joven de la poblaci\u00f3n.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol start=\"3\">\n<li><strong>Mayores de 45 prefieren esperar. <\/strong>Si bien los j\u00f3venes han tomado el primer paso para estimular nuevamente la demanda de vuelos internacionales, la poblaci\u00f3n mayor de 45 a\u00f1os a\u00fan no est\u00e1 viajando en la misma proporci\u00f3n que lo hac\u00eda antes de la pandemia; y aunque el Plan Nacional de Vacunaci\u00f3n ya ha superado el 30% de las personas completamente inmunizadas, las variantes del virus han sumado restricciones de viajes en algunos pa\u00edses. De ah\u00ed que, <strong>Wingo evidencia que los mayores de 45 visitan las plataformas de compra con igual frecuencia que antes, pero vuelan en un porcentaje menor<\/strong>.<\/li>\n<li><strong>Destinos con bajas restricciones.<\/strong> Una encuesta realizada por la Asociaci\u00f3n de Transporte A\u00e9reo Internacional (IATA) evidenci\u00f3 que\u00a0la gente se siente frustrada por la p\u00e9rdida de su libertad para viajar, con un\u00a068% expresando que su calidad de vida ha disminuido debido a las restricciones gubernamentales. En ese sentido, el estudio de <strong>Wingo identific\u00f3 que los destinos m\u00e1s vendidos en este momento son aquellos en donde se han relajado, en gran parte, las medidas de restricci\u00f3n de ingreso al pa\u00eds. Ciudades como Canc\u00fan, Ciudad de M\u00e9xico y Punta Cana gozan de gran preferencia.<\/strong><\/li>\n<li><strong>Mi\u00e9rcoles, d\u00eda de comprar vuelos.<\/strong> Seg\u00fan datos de Wingo antes de pandemia se vend\u00edan m\u00e1s vuelos los jueves, no obstante, ahora los d\u00edas de compra preferidos son los mi\u00e9rcoles, lo que ratifica que surgi\u00f3 una nueva clase de consumidor: uno que ya no piensa exclusivamente en viajes para fines de semana y que materializa sus decisiones en estos d\u00edas; sino que empieza a integrar la cultura de viajar y volar seguro a su cotidianidad.<\/li>\n<\/ol>\n<p><strong>Prensa Wingo<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-65704307 elementor-section-stretched footerpagina animated-fast 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elementor-widget-heading\" data-id=\"4dcb5cc7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">VISITA NUESTRAS REDES:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-66c5a345 elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default stylepress-section-color-normal elementor-invisible\" data-id=\"66c5a345\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;bounceIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t\t<div 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